Insights

Niche Market Focus The Mad Optimist specializes in personalized, all-natural bodycare products that appeal to consumers seeking eco-friendly, vegan, and cruelty-free options, indicating strong potential to expand within the growing natural and sustainable beauty segment.

Local Branding Advantage Based in Terre Haute, Indiana, the company can leverage its local roots and artisanal branding to attract sustainable and community-oriented customers, while potentially expanding its regional presence through targeted marketing campaigns.

Product Diversification Offering a diverse range of personal care items from soaps to body sprays presents cross-selling opportunities and the chance to upsell bundled packages to existing customers interested in complete natural bodycare routines.

Digital Engagement With a tech-savvy marketing stack including Google Ads and Facebook Pixel, the company is positioned to utilize personalized digital marketing strategies to target niche demographics interested in premium, responsibly-sourced personal care products.

Growth Potential Although currently small with revenue under one million dollars, the company's emphasis on natural ingredients and ethical practices positions it for rapid growth through online channels and partnership opportunities with eco-conscious retailers.

The Mad Optimist by Soapy Soap Company Tech Stack

The Mad Optimist by Soapy Soap Company uses 8 technology products and services including Google Ads, Facebook Pixel, Google Cloud, and more. Explore The Mad Optimist by Soapy Soap Company's tech stack below.

  • Google Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Google Cloud
    Infrastructure As A Service
  • JSON-LD
    Javascript Frameworks
  • PWA
    Miscellaneous
  • Google Tag Manager
    Tag Management
  • FedEx
    Transportation And Fleet Management
  • Nginx
    Web Servers

The Mad Optimist by Soapy Soap Company's Email Address Formats

The Mad Optimist by Soapy Soap Company uses at least 2 format(s):
The Mad Optimist by Soapy Soap Company Email FormatsExamplePercentage
FLast@soapysoapcompany.comJDoe@soapysoapcompany.com
50%
First@soapysoapcompany.comJohn@soapysoapcompany.com
25%
F.Last@soapysoapcompany.comJ.Doe@soapysoapcompany.com
25%

Frequently Asked Questions

Where is The Mad Optimist by Soapy Soap Company's headquarters located?

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The Mad Optimist by Soapy Soap Company's main headquarters is located at 2001 North Hunt Street Terre Haute, Indiana 47805 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is The Mad Optimist by Soapy Soap Company's official website and social media links?

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The Mad Optimist by Soapy Soap Company's official website is themadoptimist.com and has social profiles on LinkedIn.

What is The Mad Optimist by Soapy Soap Company's NAICS code?

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The Mad Optimist by Soapy Soap Company's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does The Mad Optimist by Soapy Soap Company have currently?

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As of April 2026, The Mad Optimist by Soapy Soap Company has approximately 5 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Co-Founder: A. D.Co-Founder: M. M. M.Business & Innovation Advisor: U. S.. Explore The Mad Optimist by Soapy Soap Company's employee directory with LeadIQ.

What industry does The Mad Optimist by Soapy Soap Company belong to?

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The Mad Optimist by Soapy Soap Company operates in the Personal Care Product Manufacturing industry.

What technology does The Mad Optimist by Soapy Soap Company use?

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The Mad Optimist by Soapy Soap Company's tech stack includes Google AdsFacebook PixelGoogle CloudJSON-LDPWAGoogle Tag ManagerFedExNginx.

What is The Mad Optimist by Soapy Soap Company's email format?

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The Mad Optimist by Soapy Soap Company's email format typically follows the pattern of FLast@soapysoapcompany.com. Find more The Mad Optimist by Soapy Soap Company email formats with LeadIQ.

When was The Mad Optimist by Soapy Soap Company founded?

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The Mad Optimist by Soapy Soap Company was founded in 2012.

The Mad Optimist by Soapy Soap Company

Personal Care Product ManufacturingIndiana, United States2-10 Employees

We create personalized, responsibly-sourced bodycare products that are all-around good, clean, and fun.

We’re crazy about BODYCARE DONE RIGHT.

From the way we make our bodycare, to the way we run our business, to the way we treat our people, to the way we respect our planet…

We are madly, wholeheartedly, dedicated to doing things a better way, and creating personalized products that are right for you.

Our products are your products.

We help you personalize exactly what you want in every way, shape, form and smell.

It’s bodycare that’s all you and all good: including bar soaps, face soaps, shave soaps, shampoo soaps, lip balms, bath soaks, and body sprays!

We’re crazy about WHAT’S INSIDE.

We have mad respect for Mother Nature, that’s why we use only all-natural, plant-based ingredients inside every product.

Our bodycare is vegan, cruelty-free, always all-natural, halal, non-GMO, and made from scratch to exact specifications.

We’re the CRAZY ONES.

The Mad Optimist is based in Terre Haute, Indiana and owned and operated by three best friends and soapsmiths—brothers Mohammed A. and Mohammed M. Mahdi and Anthony Duncan.

Here’s hoping that every time you use a Mad Optimist product a little optimism rubs off on you!

Section iconCompany Overview

Headquarters
2001 North Hunt Street Terre Haute, Indiana 47805 United States
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2012
Employees
2-10

Section iconFunding & Financials

  • $1M

    The Mad Optimist by Soapy Soap Company's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    The Mad Optimist by Soapy Soap Company's revenue is estimated to be in the range of $1M

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