Local Community Engagement The Malibu Times has a strong local presence with a weekly circulation of 12,000 and a community magazine targeting Malibu and neighboring areas, presenting opportunities for hyper-local advertising solutions and community-specific content partnerships.

Niche Market Focus Specializing in community news and regional interests, the company offers targeted advertising options aligned with local businesses and organizations seeking to reach Malibu's engaged readership.

Digital Expansion Potential With a website and a tech stack including analytics and advertising platforms like AppNexus and Google Tag Manager, there is room to enhance digital advertising offerings and data-driven marketing services to boost revenue streams.

Growth Opportunities Operating within a revenue range of 1 million to 10 million amid similar local publishers, the company can explore new revenue channels such as sponsored content, digital subscriptions, or event sponsorships tailored for the Malibu community.

Technology Adoption Leveraging existing digital tools and analytics capabilities provides a foundation to introduce advanced marketing solutions, audience targeting, and measurement services to attract larger regional advertisers or expand current relationships.