Geographic Expansion Manitowoc’s recent office and workshop openings in Australia and France indicate a strategic move towards strengthening regional customer support and expanding market share in key international markets, presenting opportunities for localized sales and service solutions.

Product Innovation The recent launch of the Grove GMK5250L-2 all-terrain crane demonstrates Manitowoc’s focus on technological advancement, creating a strong selling point for customers seeking high-performance, next-generation lifting solutions.

Customer Focus Manitowoc’s emphasis on aftermarket sales and enhanced customer support—highlighted by new regional facilities—opens doors for targeting maintenance, spare parts, and service contracts as revenue-driving opportunities.

Market Engagement Active participation in industry events like Vertikal Days and Midwest IDEAS indicates a proactive approach to branding and networking, which can be leveraged to identify and connect with large construction, industrial, and rental companies in need of advanced lifting equipment.

Regional Leadership Hiring new sales managers for Potain tower cranes in the UK and Ireland suggests growth in these markets and presents prospects for tailored sales strategies aligning with local market needs and expanding Manitowoc’s crane portfolio.