Insights

Growing Market Presence The company is positioned as the fastest growing beer brand in the U.S., with a diverse product portfolio including Mike’s Hard Lemonade, White Claw, and MXD, indicating strong brand recognition and expanding customer base.

Innovative Product Launches Recent launches like the Limonada Fresca variety pack and Mike's Hard Freeze demonstrate the company’s focus on innovative, trend-driven products, providing opportunities to introduce complementary products and flavors.

Strategic Partnerships Long-standing collaborations with partners like Phoenix Raceway highlight the company's active engagement in experiential marketing, creating opportunities for joint promotions and sponsorships that can improve brand visibility.

Tech-Enabled Operations Utilization of advanced tools like Salesforce, SAP, and PROS suggests operational efficiency and data-driven decision making, which can be leveraged to tailor sales strategies and optimize target customer engagement.

Expanding Regional Reach With a nationwide workforce and growing product lines, there are opportunities to develop targeted sales initiatives in key regions, especially focusing on the evolving flavors and new product formats appealing to diverse consumer segments.

Similar companies to Mike's Hard Lemonade

Mike's Hard Lemonade Tech Stack

Mike's Hard Lemonade uses 8 technology products and services including IBM Cognos Analytics, Snapchat, Open Graph, and more. Explore Mike's Hard Lemonade's tech stack below.

  • IBM Cognos Analytics
    Advanced Analytics And Data Science
  • Snapchat
    Audio, Video, Graphics
  • Open Graph
    Content Management System
  • Microsoft Dynamics
    Enterprise Resource Planning
  • Constant Contact
    Marketing Automation
  • Sprout Social
    Social Media Marketing Software
  • BluJay
    Supply Chain Management
  • HTTP/3
    Web & Portal Technology

Mike's Hard Lemonade's Email Address Formats

Mike's Hard Lemonade uses at least 1 format(s):
Mike's Hard Lemonade Email FormatsExamplePercentage
FLast@mikeshard.comJDoe@mikeshard.com
92%
First@mikeshard.comJohn@mikeshard.com
4%
Last@mikeshard.comDoe@mikeshard.com
2%
FirstLast@mikeshard.comJohnDoe@mikeshard.com
2%

Frequently Asked Questions

Where is Mike's Hard Lemonade's headquarters located?

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Mike's Hard Lemonade's main headquarters is located at 167 North Green Street 600a Chicago, Illinois 60607 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Mike's Hard Lemonade's official website and social media links?

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Mike's Hard Lemonade's official website is mikeshard.com and has social profiles on LinkedIn.

What is Mike's Hard Lemonade's SIC code NAICS code?

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Mike's Hard Lemonade's SIC code is 5182 - Wine and Distilled Alcoholic Beverages NAICS code is 722 - Food Services and Drinking Places.

How many employees does Mike's Hard Lemonade have currently?

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As of March 2026, Mike's Hard Lemonade has approximately 156 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Vice President Of People Operations: A. S.Owner: D. B.Director, Regional Accounts - Midwest Region: B. B.. Explore Mike's Hard Lemonade's employee directory with LeadIQ.

What industry does Mike's Hard Lemonade belong to?

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Mike's Hard Lemonade operates in the Food and Beverage Services industry.

What technology does Mike's Hard Lemonade use?

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Mike's Hard Lemonade's tech stack includes IBM Cognos AnalyticsSnapchatOpen GraphMicrosoft DynamicsConstant ContactSprout SocialBluJayHTTP/3.

What is Mike's Hard Lemonade's email format?

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Mike's Hard Lemonade's email format typically follows the pattern of FLast@mikeshard.com. Find more Mike's Hard Lemonade email formats with LeadIQ.

When was Mike's Hard Lemonade founded?

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Mike's Hard Lemonade was founded in 1999.

Mike's Hard Lemonade

Food and Beverage ServicesIllinois, United States51-200 Employees

The Mike’s Hard Lemonade Co. is the fastest growing beer company in America.  We provide sales and marketing support in the U.S. for the Mark Anthony Group—a category leader in Ready to Drink with brands like the iconic White Claw® Hard Seltzer, Mike’s® Hard Lemonade, Mike’s® Harder® Lemonade, and MXD.

As the company grows, so does its inclusive and expressive culture.  Sad people don’t drink Mike’s; nor do they sell it. With over 500 team members nationwide and a Chicago-based headquarters, Mike’s employees are bringing zest from east to west.

Learn more about our brands and open positions at www.mikeshard.com, www.mikesharder.com and www.whiteclaw.com.

Section iconCompany Overview

Headquarters
167 North Green Street 600a Chicago, Illinois 60607 United States
SIC Code
5182 - Wine and Distilled Alcoholic Beverages
NAICS Code
722 - Food Services and Drinking Places
Founded
1999
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Mike's Hard Lemonade's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Mike's Hard Lemonade's revenue is estimated to be in the range of $50M$100M

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