Insights

High profile acquisition The Mirage was recently acquired by Hard Rock International for $1B, indicating potential changes in management and operations. This presents an opportunity for vendors and service providers to approach the new ownership with tailored solutions to align with their vision for the iconic property.

Strategic partnership Circuit Scouting partnering with The Mirage suggests a focus on hosting events and building relationships within the entertainment industry. This collaboration opens doors for event planners, sponsorship opportunities, and technology providers to offer solutions that enhance guest experiences and optimize event management processes at the resort.

Exclusive room rates The partnership between Circuit Scouting and The Mirage to secure exclusive room rates for event attendees indicates a commitment to providing value-added services to guests. This presents an opportunity for travel agencies, tour operators, and group event organizers to create bundled packages and attract more visitors to the property.

Media partnership The collaboration between Smile 90.4FM and The Mirage for the Forever Summer Concert Series showcases a focus on engaging audiences through entertainment and cultural events. This partnership creates opportunities for media agencies, sponsors, and artists to collaborate on branded content, promotions, and experiential marketing campaigns targeted at a diverse audience.

Competitive landscape With similar companies like Caesars Palace, Bellagio, and The Cosmopolitan of Las Vegas in the market, understanding the competitive landscape is crucial. Sales representatives can differentiate The Mirage by leveraging its unique offerings, such as the Siegfried and Roy's Secret Garden and Dolphin Habitat, to attract customers seeking distinctive entertainment experiences.

The Mirage Tech Stack

The Mirage uses 8 technology products and services including Quantcast Audience, Facebook Pixel, RequireJS, and more. Explore The Mirage's tech stack below.

  • Quantcast Audience
    Analytics
  • Facebook Pixel
    Analytics
  • RequireJS
    Javascript Frameworks
  • YUI
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Hammer.js
    Javascript Libraries
  • Google Tag Manager
    Tag Management

The Mirage's Email Address Formats

The Mirage uses at least 1 format(s):
The Mirage Email FormatsExamplePercentage
FLast@mirage.comJDoe@mirage.com
97%
First.Last@mirage.comJohn.Doe@mirage.com
1%
FiLast@mirage.comJoDoe@mirage.com
1%
LFirst@mirage.comDJohn@mirage.com
1%

Frequently Asked Questions

Where is The Mirage's headquarters located?

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The Mirage's main headquarters is located at 3400 S Las Vegas Blvd Las Vegas, NV 89109 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is The Mirage's phone number?

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You can contact The Mirage's main corporate office by phone at +1-702-791-7111. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Mirage's official website and social media links?

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The Mirage's official website is mirage.com and has social profiles on LinkedIn.

How much revenue does The Mirage generate?

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As of August 2024, The Mirage's annual revenue reached $5B.

What is The Mirage's NAICS code?

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The Mirage's NAICS code is 721120 - Casino Hotels.

How many employees does The Mirage have currently?

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As of August 2024, The Mirage has approximately 1K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: C. B.Chief Executive Officer: L. M.Chief Executive Officer: H. N.. Explore The Mirage's employee directory with LeadIQ.

What industry does The Mirage belong to?

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The Mirage operates in the Hospitality industry.

What technology does The Mirage use?

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The Mirage's tech stack includes Quantcast AudienceFacebook PixelRequireJSYUIModernizrjQueryHammer.jsGoogle Tag Manager.

What is The Mirage's email format?

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The Mirage's email format typically follows the pattern of . Find more The Mirage email formats with LeadIQ.
The Mirage

The Mirage

HospitalityNevada, United States1001-5000 Employees

The first mega resort ever to grace the Strip, The Mirage has transformed the modern Las Vegas experience. A Four Diamond award-winner, each of the 3,044 hotel rooms is impeccably outfitted to provide the complete luxury experience.

The world-famous Mirage volcano sets the tone for guests to explore the wonders within. The aquarium, the towering atrium, Bare Pool Lounge, and five acres of pools, lagoons and waterfalls create a relaxing tropical atmosphere. Siegfried and Roy’s Secret Garden and Dolphin Habitat brings visitors face-to-face with bottlenose dolphins and jungle cats, with available VIP tours, Trainer for a Day and Painting with the Dolphins experiences.

The Mirage features a worldly selection of fine and casual dining venues. From American dishes at STACK and BLT Burger, to contemporary Asian dining at Japonais and FIN, to Italian wines and cuisine at Portofino, to the all-new Tom Colicchio’s Heritage Steak.

A premier entertainment destination, The Mirage plays host to the award-winning The Beatles™ LOVE™ by Cirque du Soleil®, a breathtaking tribute to one of the most influential bands in history. The music continues with Boyz II Men, the best-selling R&B group of all time. And for laughs, there’s Aces of Comedy™, the funniest lineup on the Strip, and Terry Fator: The VOICE of Entertainment. 

Steps away from the casino is 170,000 square feet of flexible meeting rooms, boardrooms and convention space that can be customized to meet every want and need.

As night falls, the energy rises. 1 OAK nightclub, REVOLUTION and Rhumbar each deliver a unique nightlife experience, but they all provide the sophistication and pure energy expected from Las Vegas nightlife.

At The Mirage, we live to bring your dreams to life. We are constantly evolving with new experiences, and we’re delighted to have you take part in our story.

Section iconCompany Overview

Headquarters
3400 S Las Vegas Blvd Las Vegas, NV 89109 US
Phone number
+1-702-791-7111
Website
mirage.com
NAICS Code
721120 - Casino Hotels
Employees
1001-5000

Section iconFunding & Financials

  • $1B

    The Mirage's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    The Mirage's revenue is in the range of $1B

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