The Ogilvy Cross-Cultural Practice
Marketing and AdvertisingNew York, United States0-1 Employees
The Ogilvy Cross-Cultural Practice is a cross-cultural strategic services group within Ogilvy & Mather that focuses on marketing communications. Its work spans marketing strategy, creative strategy, digital strategy, CRM, analytics, and public relations, aiming to deliver more relevant and effective communications for clients. Based in New York City, the practice serves brands seeking cross-cultural insights and messaging that resonate across diverse audiences. The team operates within the advertising services industry, positioned as a specialized unit that supports client services with culturally informed strategic and creative capabilities. Recent developments in the broader Ogilvy network include leadership changes and industry activity in Asia, but the core offering remains the cross-cultural consulting and execution within the marketing ecosystem.