Small Scale Advantage The Old State is a boutique marketing services firm with a lean team (2-10 employees). This suggests sales opportunities around premium, high-value engagements such as tailored branding, strategic consulting, and micro-marketing programs that leverage close collaboration and high-touch service.

Tech Stack Fit Current tech usage includes Google Ads, Google Analytics, Google Search Console, and other marketing tools. Offer integrations, analytics-driven optimization, and conversion rate optimization services to maximize ROI from paid search and tracking.

Growth Potential Revenue is estimated between 1M and 10M with limited headcount. Position expansion services such as scalable digital marketing programs, website redesigns, and evergreen content streams to accelerate growth while maintaining quality and speed.

Competitive Positioning Operating in a competitive agency landscape with peers of varying sizes. Highlight differentiators like branding expertise, creative execution, and a hands-on, “old-fashioned elbow grease” approach to win mid-market clients seeking personalized service.

Expansion Triggers Similar firms range from tens to hundreds of employees and larger revenue. Identify opportunities to upsell strategic projects (brand refresh, full-funnel marketing, targeted campaigns) and cross-sell web design and analytics services as they scale.