Boutique scale The Old State is a small marketing services firm (2-10 employees) with a focus on digital marketing, branding, and web design. Sales opportunities include offering scalable retainers or project-based packages that align with their growth stage and potential need to expand capabilities as they take on larger client engagements.

Full-stack capability Their tech stack spans advertising, analytics, hosting, content delivery, email, SEO tooling, and design software. This suggests opportunities for integrated, cross-channel campaigns, enhanced analytics dashboards, and content lifecycle automation that complement their existing capabilities.

Mid-market potential With revenue in the $1M-$10M range and a profile aligned to mid-sized marketing services firms, The Old State may be seeking strategic partnerships or add-ons to capture larger projects, scale operations, or win multi-client campaigns from larger agencies.

Performance and ROI focus Use of Google Ads, Hotjar, and SEO tools indicates emphasis on measurable performance. Sales angles could include performance marketing optimization, conversion rate improvements, and ROI reporting packages designed to demonstrate impact to current or prospective clients.

Growth-ready collaboration Small team size signals agility but potential bandwidth constraints. Propose scalable collaboration models, white-label services, or co-managed services to help them win bigger contracts while maintaining quality and pace.