Local Engagement Longstanding local newspaper with deep ties to Summit County and Park City communities, offering targeted access to local politics, education, business, sports and events which can be leveraged for community-focused advertising packages and event sponsorships.

Digital Expansion Active use of digital tools and platforms (Newspack, SAP Customer Data Cloud, ActiveCampaign, JSON-LD) alongside print and e-edition subscriptions, presenting opportunities to upsell digital advertising, CRM-enabled personalized campaigns, and subscriber monetization programs.

Growth Potential Revenue in the low-to-mid range with a growing footprint and recent staffing additions in digital and editorial roles, signaling potential for sales growth through expanded sponsored content, targeted newsletters, and digital-first promotional packages.

Partnership Opportunities History of community collaborations (Prospector Square, Early Childhood Alliance, local businesses) suggests a receptive market for cross-promotions, event sponsorships, and cause-marketing campaigns that align with local priorities.

SMB Audience Medium-sized local publisher with a niche market focus and moderate employee base, ideal for scalable local advertising solutions, classified and obituaries monetization, and bundled print plus digital ad packages tailored to small to midsize businesses.