Strong Local Presence The Parkersburg News and Sentinel has a well-established presence in the Mid-Ohio Valley, including community-focused initiatives such as memorials and local event sponsorships, which offers opportunities for targeted advertising and community engagement campaigns.

Award-Winning Content Receiving multiple first-place awards in editorial and advertising indicates a reputable brand with a loyal readership, making it an attractive platform for advertisers seeking credible and high-quality placement.

Digital Engagement The company’s use of a diverse tech stack including Google Publisher Tag and Facebook Pixel highlights its focus on digital advertising and audience tracking, providing sales opportunities in online ad placements and data-driven marketing solutions.

Community Initiatives Launching community-centered projects like D.A.R.E. vehicle wraps and memorials demonstrates strong local community ties, presenting prospects for partnership and sponsorship deals with local organizations and non-profits.

Financial Capacity With revenues estimated between $25 million and $50 million and a sizable employee base, the company has the financial resources to invest in comprehensive advertising packages, innovative digital products, and expanded marketing services.