Local niche Target public sector advertisers and local businesses in Frankfort and surrounding Kentucky markets leveraging The State Journal's platform reach and local audience relevance, offering targeted digital display and sponsored content packages.

Award credibility Leverage the State Journal’s multiple Kentucky Press Association awards to pitch premium branding campaigns and client case studies, positioning as a trusted local media partner with proven editorial quality.

Digital toolkit Expand cross-channel opportunities by bundling PubMatic, DoubleClick Campaign Manager, and Marfeel capabilities for programmatic display, mobile optimization, and scalable audience targeting across their digital properties.

Audience insights Utilize Survicate and WhatsApp Business integrations to gather reader preferences and deliver personalized content and promotions, enabling higher engagement and higher conversion rates for advertisers.

Growth potential Position as a scalable partner with mid-market budget range (comparable peers in revenue) and offer growth-oriented packages to extend advertiser reach beyond print, targeting local SMEs, services, and events in Kentucky and adjacent markets.