Insights

Nonprofit Civic Mid-sized nonprofit focused on civil discourse and nonpartisan reforms, presenting an opportunity for partnerships around audience engagement, educational campaigns, and civic participation platforms.

Digital Engagement Tech stack shows reliance on web and analytics tools (WordPress, Facebook Pixel, Bootstrap, JSON-LD) suggesting openness to website optimization, UX enhancements, and data-driven marketing services.

CRM & Data Use of Salesforce indicates familiarity with CRM and donor/fundraising data management, suggesting potential for donor management solutions, automation, and targeted outreach programs.

Budget & Scale Revenue under one million with a small staff (11-50) implies need for cost-effective, scalable technology, training, and support services tailored to smaller organizations.

Strategic Partnerships Mission to unite Americans and implement reforms aligns with collaboration opportunities with larger civil society orgs and foundations seeking aligned messaging, policy reform initiatives, and joint campaigns.

Similar companies to The People

The People Tech Stack

The People uses 8 technology products and services including Squarespace, WordPress, WooCommerce, and more. Explore The People's tech stack below.

The People's Email Address Formats

The People uses at least 2 email formats:
The People Email FormatsExamplePercentage
First@thepeople.orgJohn@thepeople.org
75%
FirstLast@thepeople.orgJohnDoe@thepeople.org
25%

Frequently Asked Questions

What is The People's official website and social media links?

Minus sign iconPlus sign icon
The People's official website is thepeople.org and has social profiles on LinkedIn.

How much revenue does The People generate?

Minus sign iconPlus sign icon
As of September 2026, The People's annual revenue is estimated to be <$1M.

What is The People's NAICS code?

Minus sign iconPlus sign icon
The People's NAICS code is 8139 - Business, Professional, Labor, Political, and Similar Organizations.

How many employees does The People have currently?

Minus sign iconPlus sign icon
As of September 2026, The People has approximately 37 employees across 1 continents, including North America. Key team members include Store Manager: R. T. and Program Administrator: J. J. Explore The People's employee directory with LeadIQ.

What industry does The People belong to?

Minus sign iconPlus sign icon
The People operates in the Political Organizations industry.

What technology does The People use?

Minus sign iconPlus sign icon
The People's tech stack includes Squarespace, WordPress, WooCommerce, Google Workspace, Mailchimp, Trello, Adobe Creative Suite and Zoom.

What is The People's email format?

Minus sign iconPlus sign icon
The People's email format typically follows the pattern of First@thepeople.org. Find more The People email formats with LeadIQ.

When was The People founded?

Minus sign iconPlus sign icon
The People was founded in 2018.
The People logo

The People

Political OrganizationsMichigan, United States11-50 Employees

The People is a nonprofit organization focused on fostering civil dialogue among Americans and pursuing nonpartisan reforms to government processes. It seeks to engage citizens in constructive discourse and support reforms intended to yield a truly representative democracy. The organization is based in Lansing, Michigan, and operates within the political organizations field.

Its activities target individuals seeking constructive political engagement and governance improvements. As a smaller nonprofit, it operates within the political organizations sector and pursues civil discourse alongside nonpartisan reforms.

Section iconCompany Overview

NAICS Code
8139 - Business, Professional, Labor, Political, and Similar Organizations
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • <$1M

    The People's revenue is estimated to be in the range of <$1M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.