Strategic partnerships The Positive Birth Company actively collaborates with brands and media partners (e.g., Andrex, Anything Goes Lifestyle) to expand reach. Sales opportunities exist in co-branded content, bundled digital packs, and joint marketing initiatives that leverage their reputation as a leading digital birth education provider.

Digital education leader Recognized as the #1 provider of digital birth education with award-winning online courses and the Freya app, PBC presents scalable upsell opportunities around advanced courses, premium memberships, and expanded postnatal resources to grow average revenue per user.

Global accessibility With a mission to make birth education affordable and inclusive and a global impact claim (over a million births), there is room to market low-cost licensing, white-label solutions for clinics or organizations, and regional partnerships to extend reach in new markets.

Sustainability & credibility As a certified B Corporation focusing on purpose-driven business, PBC can be positioned for impact-based sponsorships, grant-funded programs, and social value partnerships that align with healthcare education accessibility and community empowerment.

Tech-enabled growth A modern tech stack and digital distribution model (courses, Freya app, digital packs) indicate opportunities for ecosystem partnerships, affiliate programs, and data-driven product enhancements, such as tailored content bundles for clinics, midwives, and birth centers.