Expansion Opportunity The Preston Partnership is a mid-sized architecture and planning firm with revenue in the 25-50 million range and a focus on retail and residential design, indicating potential for expanded architectural services, hospitality, and mixed-use developments in growing markets.

Leadership Change Beckie Joyce was appointed as founder and CEO in October 2023, signaling a strategic shift and potential openness to new partnerships, technology initiatives, or process improvements that could benefit service providers offering consultancy, BIM, or immersive design tools.

Immersive Tech Focus The firm emphasizes immersive technology and collaboration in its design process, suggesting opportunities to offer advanced visualization, VR/AR design reviews, and interactive marketing tools to differentiate proposals and accelerate decision-making for clients.

Digital Stack Current tech usage includes common web and analytics tools (Google Tag Manager, jQuery, MooTools) and social platforms, presenting a chance to introduce modern, enterprise-grade digital design and project collaboration software, cloud-based BIM, and data-driven marketing integrations.

Market Position With 11-50 employees and peers of similar scale in the industry, there is potential to target Preston Partnership for strategic partnerships or subcontracting on larger projects led by bigger firms, as well as opportunities to provide reuse of design templates, sustainability documentation, and standardization services to improve efficiency.