Insights

Luxury wellness audience The Purist targets emerging luxury wellness brands and affluent consumers through curated content, events, and social media, indicating opportunities to offer premium sponsorships, exclusive partnerships, and high-end ad formats aligned with a luxury lifestyle audience.

Cross platform reach Integrated print, digital, social, and event marketing creates multiple touchpoints for advertisers and partners; sales opportunities include bundled sponsorship packages across channels and event activations that extend brand visibility.

High profile credibility Contributions from recognizable figures and coverage across top wellness destinations enhance credibility; sales pitches can leverage influencer-style collaborations, branded content, and co-created experiences with potential partners.

Growth and scale signals Revenue range indicates a mid-market publisher with room to scale; potential buyers include mid to large wellness brands seeking premium channels, international expansion events, and strategic partnerships to reach affluent demographics.

Strategic partnerships Recent collaboration with Faraday Future and charitable initiatives suggest openness to cause-based and lifestyle-brand partnerships; opportunities exist for co-branded campaigns, experiential marketing, and CSR-aligned sponsorships.

Similar companies to The Purist

The Purist Tech Stack

The Purist uses 8 technology products and services including iCIMS, WordPress, Simpli.fi, and more. Explore The Purist's tech stack below.

The Purist's Email Address Formats

The Purist uses at least 1 email format:
The Purist Email FormatsExamplePercentage
First@thepuristonline.comJohn@thepuristonline.com
100%

Frequently Asked Questions

What is The Purist's official website and social media links?

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The Purist's official website is thepuristonline.com and has social profiles on LinkedIn.

How much revenue does The Purist generate?

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As of August 2026, The Purist's annual revenue is estimated to be $1M - $10M.

What is The Purist's NAICS code?

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The Purist's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does The Purist have currently?

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As of August 2026, The Purist has approximately 22 employees across 1 continents, including North America. Key team members include Cro, The Purist: A. G. D. and Editorial Producer: C. W. Explore The Purist's employee directory with LeadIQ.

What industry does The Purist belong to?

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The Purist operates in the Book and Periodical Publishing industry.

What technology does The Purist use?

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The Purist's tech stack includes iCIMS, WordPress, Simpli.fi, Shopify, WooCommerce, ActiveCampaign, Office 365 and Piwik PRO Core.

What is The Purist's email format?

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The Purist's email format typically follows the pattern of First@thepuristonline.com. Find more The Purist email formats with LeadIQ.

When was The Purist founded?

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The Purist was founded in 2017.
The Purist logo

The Purist

Book and Periodical PublishingNew York, United States11-50 Employees

The Purist operates in the book and periodical publishing space, connecting emerging luxury wellness brands with affluent consumers through a mix of authoritative content, hosted events, social media, and other outreach. Based in East East Hampton, New York, the company was founded in May 2017 by veteran editor Cristina Cuomo and has grown to a team serving a boutique, niche audience focused on high-end wellness experiences and destinations. It positions itself at the intersection of print, digital, and live marketing, aiming to redefine wellness as a luxury category by curating coverage and experiences in markets such as New York City, the Hamptons, Los Angeles, and other premier wellness locales. The Purist’s platform features contributions from notable figures and facilitates engagement between upscale brands and readers seeking curated wellness guidance. A notable recent development includes a partnership activity involving Faraday Future and a related nonprofit initiative connected to The Purist ecosystem.

Section iconCompany Overview

NAICS Code
511 - Publishing Industries (except Internet)
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    The Purist's revenue is estimated to be in the range of $1M - $10M

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