The Purist
Book and Periodical PublishingNew York, United States11-50 Employees
The Purist operates in the book and periodical publishing space, connecting emerging luxury wellness brands with affluent consumers through a mix of authoritative content, hosted events, social media, and other outreach. Based in East East Hampton, New York, the company was founded in May 2017 by veteran editor Cristina Cuomo and has grown to a team serving a boutique, niche audience focused on high-end wellness experiences and destinations. It positions itself at the intersection of print, digital, and live marketing, aiming to redefine wellness as a luxury category by curating coverage and experiences in markets such as New York City, the Hamptons, Los Angeles, and other premier wellness locales. The Purist’s platform features contributions from notable figures and facilitates engagement between upscale brands and readers seeking curated wellness guidance. A notable recent development includes a partnership activity involving Faraday Future and a related nonprofit initiative connected to The Purist ecosystem.