Luxury Beauty Acquisition VIOLET GREY was recently acquired by Farfetch Group for $446B, positioning the company as part of a larger luxury beauty market player. This acquisition opens up potential sales opportunities through synergies with Farfetch's global platform.
Innovative Product Launches The recent launches of Paradox forms, Teal Mask DLC, and new Pokemon like Dipplin and Raging Bolt showcase VIOLET GREY's commitment to innovation. These product releases can spark sales interest from a tech-savvy audience looking for unique beauty experiences.
Tech-Driven Marketing Strategies VIOLET GREY utilizes a tech stack including AppNexus, Microsoft Advertising, and Hotjar to enhance its marketing efforts. Leveraging technology for targeted advertising and user insights can drive sales growth and engagement.
Global Reach and Readership With a readership base in over 170 countries, VIOLET GREY has a vast global reach. This diverse audience presents sales opportunities to expand the company's luxury beauty products internationally and cater to varied consumer preferences.
Farfetch Connection Following Farfetch Limited's acquisition of VIOLET GREY, there is a potential for cross-promotion and collaboration with other Farfetch-owned entities. Leveraging this connection can lead to increased brand visibility and sales opportunities through strategic partnerships.
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$10M$50M
11$10M
1K$100M$1B
11$10M
32K$1B
59$10M$50MVIOLET GREY uses 8 technology products and services including AppNexus, Microsoft Advertising, Hotjar, and more. Explore VIOLET GREY's tech stack below.
| VIOLET GREY Email Formats | Percentage |
| First@violetgrey.com | 42% |
| First.Last@violetgrey.com | 40% |
| FLast@violetgrey.com | 11% |
| Last@violetgrey.com | 7% |
Technology, Information and InternetCalifornia, United States11-50 Employees
www.violetgrey.com @violetgrey Melrose Place, Los Angeles Based in Los Angeles, California, VIOLET GREY is a venture-backed content and commerce beauty company with a readership base in over 170 countries and a luxury shopping destination bringing together an edit of the best in beauty. Experience VIOLET GREY online, or in our Los Angeles boutique located at 8452 Melrose Place.
Company Overview
Funding & FinancialsVIOLET GREY has raised a total of $1.4M of funding over 6 rounds. Their latest funding round was raised on Apr 27, 2020 in the amount of $1.4M.
VIOLET GREY's revenue is in the range of $10M
Funding & FinancialsVIOLET GREY has raised a total of $1.4M of funding over 6 rounds. Their latest funding round was raised on Apr 27, 2020 in the amount of $1.4M.
VIOLET GREY's revenue is in the range of $10M
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