Luxury Beauty Company VIOLET GREY is a luxury beauty company with a global readership base and a curated selection of premium beauty products. This positioning presents sales opportunities for premium beauty brands looking to tap into VIOLET GREY's affluent and international customer base.
Recent Expansion VIOLET GREY's recent partnership with Hirshleifer's and acquisition by Farfetch indicate a strategic focus on expansion. Sales professionals can leverage these developments to explore collaborative opportunities with Hirshleifer's or introduce Farfetch's network to complementary beauty products through VIOLET GREY's platform.
Tech-Savvy Approach With a tech stack including AppNexus, Microsoft Advertising, and PWA, VIOLET GREY demonstrates a commitment to leveraging technology for growth. Sales development representatives can highlight technological synergies and solutions to enhance VIOLET GREY's digital presence and drive sales through targeted advertising and optimized user experience.
Creative Product Launches VIOLET GREY's innovative product launches, such as Paradox forms and Pokemon for Teal Mask DLC, showcase a creative approach to engaging customers. Sales professionals can capitalize on these unique offerings by proposing collaborative launches or exclusive promotions that align with VIOLET GREY's creative direction.
Market Positioning In a competitive landscape with companies like Ulta Beauty and Bluemercury, VIOLET GREY stands out as a niche luxury brand. Sales professionals can emphasize VIOLET GREY's unique positioning to target customers seeking exclusive and premium beauty products, offering an alternative to mass-market retailers.
$10M$50M
$10M
$100M$1B
$10M
$1B
$10M$50MVIOLET GREY uses 8 technology products and services including AdRoll, Teads, Facebook Pixel, and more. Explore VIOLET GREY's tech stack below.
| VIOLET GREY Email Formats | Percentage |
| First@violetgrey.com | 42% |
| First.Last@violetgrey.com | 40% |
| FLast@violetgrey.com | 11% |
| Last@violetgrey.com | 7% |
Technology, Information and InternetCalifornia, United States11-50 Employees
www.violetgrey.com @violetgrey Melrose Place, Los Angeles Based in Los Angeles, California, VIOLET GREY is a venture-backed content and commerce beauty company with a readership base in over 170 countries and a luxury shopping destination bringing together an edit of the best in beauty. Experience VIOLET GREY online, or in our Los Angeles boutique located at 8452 Melrose Place.
Company Overview
Funding & FinancialsVIOLET GREY has raised a total of $1.4M of funding over 6 rounds. Their latest funding round was raised on Apr 27, 2020 in the amount of $1.4M.
VIOLET GREY's revenue is in the range of $10M
Funding & FinancialsVIOLET GREY has raised a total of $1.4M of funding over 6 rounds. Their latest funding round was raised on Apr 27, 2020 in the amount of $1.4M.
VIOLET GREY's revenue is in the range of $10M
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