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Insights

Luxury Market Expansion VIOLET GREY's recent acquisition of The Detox Market and partnership with Hirshleifers indicate a strategic push into high-end luxury and omni-channel retail ecosystems, presenting opportunities to offer premium products and exclusive collaborations to their expanding customer base.

Digital Content Engagement The company's focus on original content, beauty tutorials, and celebrity stories suggests a highly engaged online audience receptive to personalized and exclusive skincare and beauty product offerings, ideal for targeted marketing and premium brand collaborations.

E-commerce Growth Potential With a strong digital presence supported by technologies like Google Analytics and advertising platforms, there is significant potential to boost online sales through data-driven marketing strategies and personalized digital experiences tailored to luxury beauty consumers.

Strategic Partnerships Partnerships with retail entities such as Hirshleifers and potential collaborations across the luxury beauty sector provide scalable channels for introducing new products and expanding reach into refined customer segments.

Financial and Market Position Though recently acquired by Farfetch for substantial investment, VIOLET GREY's positioning within the luxury beauty niche and its focus on exclusive content creates opportunities for premium skincare brands seeking to penetrate a discerning clientele through curated experiences and selective partnership offers.

VIOLET GREY Tech Stack

VIOLET GREY uses 8 technology products and services including Teads, Bing Ads, Google Analytics Enhanced eCommerce, and more. Explore VIOLET GREY's tech stack below.

  • Teads
    Advertising
  • Bing Ads
    Advertising Networks
  • Google Analytics Enhanced eCommerce
    Analytics
  • Cloudflare
    Content Management System
  • UPS
    Logistics
  • Slack
    Software Framework
  • Google Search Console
    Web Analytics
  • Bogos
    Web Platform Extensions

Media & News

VIOLET GREY's Email Address Formats

VIOLET GREY uses at least 1 format(s):
VIOLET GREY Email FormatsExamplePercentage
First@violetgrey.comJohn@violetgrey.com
51%
First.Last@violetgrey.comJohn.Doe@violetgrey.com
34%
FLast@violetgrey.comJDoe@violetgrey.com
9%
Last@violetgrey.comDoe@violetgrey.com
6%

Frequently Asked Questions

Where is VIOLET GREY's headquarters located?

Minus sign iconPlus sign iconVIOLET GREY's main headquarters is located at 8452 Melrose Place West Hollywood, California 90069 United States. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is VIOLET GREY's phone number?

Minus sign iconPlus sign icon You can contact VIOLET GREY's main corporate office by phone at
+1-323-656-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is VIOLET GREY's official website and social media links?

Minus sign iconPlus sign iconVIOLET GREY's official website is violetgrey.com and has social profiles on LinkedInCrunchbase.

What is VIOLET GREY's NAICS code?

Minus sign iconPlus sign iconVIOLET GREY's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does VIOLET GREY have currently?

Minus sign iconPlus sign iconAs of June 2026, VIOLET GREY has approximately 55 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Financial Officer: D. C.Head Of Client Experience: E. D.Head Of Ecommerce Group Violet Grey | The Detox Market: J. P.. Explore VIOLET GREY's employee directory with LeadIQ.

What industry does VIOLET GREY belong to?

Minus sign iconPlus sign iconVIOLET GREY operates in the Retail Luxury Goods and Jewelry industry.

What technology does VIOLET GREY use?

Minus sign iconPlus sign iconVIOLET GREY's tech stack includes TeadsBing AdsGoogle Analytics Enhanced eCommerceCloudflareUPSSlackGoogle Search ConsoleBogos.

What is VIOLET GREY's email format?

Minus sign iconPlus sign iconVIOLET GREY's email format typically follows the pattern of First@violetgrey.com. Find more VIOLET GREY email formats with LeadIQ.

How much funding has VIOLET GREY raised to date?

Minus sign iconPlus sign icon As of June 2026, VIOLET GREY has raised $1.4M in funding. The last funding round occurred on Apr 27, 2020 for $1.4M.

When was VIOLET GREY founded?

Minus sign iconPlus sign iconVIOLET GREY was founded in 2013.

VIOLET GREY

Retail Luxury Goods and JewelryCalifornia, United States51-200 Employees

Violet Grey operates as a luxury beauty retailer focused on prestige cosmetics and skincare, offering a carefully chosen assortment that is reviewed by renowned makeup artists and industry experts. In addition to products, the company publishes original content such as celebrity cover features, lifestyle insights, and tutorials from leading professionals to help customers assemble a sophisticated beauty wardrobe.

The business is based in West Hollywood, California, and sits within the luxury beauty segment of retail. In December 2025, Violet Grey expanded its footprint with the acquisition of The Detox Market, signaling growth of its luxury retail presence. The organization is mid-sized and serves discerning beauty consumers who value premium products and expert guidance.

Section iconCompany Overview

Headquarters
8452 Melrose Place West Hollywood, California 90069 United States
Phone number
+1-323-656-****
Website
violetgrey.com
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2013
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1.4M

    VIOLET GREY has raised a total of $1.4M of funding over 6 rounds. Their latest funding round was raised on Apr 27, 2020 in the amount of $1.4M.

  • $50M$100M

    VIOLET GREY's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $1.4M

    VIOLET GREY has raised a total of $1.4M of funding over 6 rounds. Their latest funding round was raised on Apr 27, 2020 in the amount of $1.4M.

  • $50M$100M

    VIOLET GREY's revenue is estimated to be in the range of $50M$100M

Company Leadership

  • Stylized image of a person
    D. C.
    Chief Financial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. D.
    Head Of Client Experience
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. P.
    Head Of Ecommerce Group Violet Grey | The Detox Market
    Phone icon
    Mobile Phone
  • Stylized image of a person
    T. B.
    Co-Founder And Strategic Advisor
    Phone icon
    Mobile Phone
  • Stylized image of a person
    T. K.
    Group President
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    G. S.
    Director, Integrated Marketing
    Phone icon
    Mobile Phone
  • Stylized image of a person
    H. P.
    Director Of Integrated Marketing
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. R.
    Senior Art Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    I. G.
    Finance Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. N.
    Marketing Manager, Social And Content
    Phone icon
    Mobile Phone

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