Insights

Acquisition by Farfetch VIOLET GREY was acquired by FARFETCH UK Limited, presenting an opportunity for partnership and cross-selling with Farfetch's extensive luxury fashion clientele.

Partnership with Hirshleifer's The partnership between VIOLET GREY and Hirshleifer's opens doors for joint marketing efforts and co-branded initiatives to reach new upscale beauty consumers.

New Product Launches The recent launches of innovative products like Paradox forms and Pokemon DLC present opportunities for targeted sales campaigns and collaborations with gaming and beauty enthusiasts.

Tech Stack Utilization By leveraging a tech stack that includes Teads, AppNexus, and Envoy, VIOLET GREY can explore advanced digital marketing strategies and performance-based partnerships for increased sales traction.

Competitive Positioning In a landscape with players like Ulta Beauty and Dermstore, VIOLET GREY's unique positioning in luxury beauty offers a niche market to capitalize on premium products and exceptional customer experience.

VIOLET GREY Tech Stack

VIOLET GREY uses 8 technology products and services including Teads, AppNexus, Pepperjam, and more. Explore VIOLET GREY's tech stack below.

  • Teads
    Advertising
  • AppNexus
    Advertising
  • Pepperjam
    Affiliate Advertising Networks
  • Cloudflare CDN
    Content Delivery Network
  • Envoy
    Load Balancers
  • Dash Hudson
    Social Media Marketing Software
  • Cloudflare Rocket Loader
    Web Accelerators
  • Ruby on Rails
    Web Frameworks

Media & News

VIOLET GREY's Email Address Formats

VIOLET GREY uses at least 1 format(s):
VIOLET GREY Email FormatsExamplePercentage
First@violetgrey.comJohn@violetgrey.com
45%
First.Last@violetgrey.comJohn.Doe@violetgrey.com
38%
FLast@violetgrey.comJDoe@violetgrey.com
10%
Last@violetgrey.comDoe@violetgrey.com
7%

Frequently Asked Questions

Where is VIOLET GREY's headquarters located?

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VIOLET GREY's main headquarters is located at Melrose Place Los Angeles, CA US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is VIOLET GREY's phone number?

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You can contact VIOLET GREY's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is VIOLET GREY's official website and social media links?

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VIOLET GREY's official website is violetgrey.com and has social profiles on LinkedIn.

How much revenue does VIOLET GREY generate?

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As of July 2025, VIOLET GREY's annual revenue reached $7.5M.

What is VIOLET GREY's SIC code NAICS code?

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VIOLET GREY's SIC code is 5087 - Service Establishment Equipment and Supplies NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does VIOLET GREY have currently?

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As of July 2025, VIOLET GREY has approximately 44 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: S. G.Chief Executive Officer: A. L.Chief Financial Officer: D. C.. Explore VIOLET GREY's employee directory with LeadIQ.

What industry does VIOLET GREY belong to?

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VIOLET GREY operates in the Retail Luxury Goods and Jewelry industry.

What technology does VIOLET GREY use?

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VIOLET GREY's tech stack includes TeadsAppNexusPepperjamCloudflare CDNEnvoyDash HudsonCloudflare Rocket LoaderRuby on Rails.

What is VIOLET GREY's email format?

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VIOLET GREY's email format typically follows the pattern of . Find more VIOLET GREY email formats with LeadIQ.

How much funding has VIOLET GREY raised to date?

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As of July 2025, VIOLET GREY has raised $1.4M in funding. The last funding round occurred on Apr 27, 2020 for $1.4M.

When was VIOLET GREY founded?

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VIOLET GREY was founded in 2012.
VIOLET GREY

VIOLET GREY

Retail Luxury Goods and JewelryCalifornia, United States11-50 Employees

www.violetgrey.com
@violetgrey
Melrose Place, Los Angeles

Based in Los Angeles, California, VIOLET GREY is a luxury beauty retailer on a mission to be the global category leader in prestige beauty. We offer elevated original content, from exclusive celebrity cover stories and insider lifestyle secrets to beauty tutorials from industry’s leading experts. We offer a distinct product selection of only the best beauty available to fulfill our client’s cosmetic wardrobe, carefully vetted by leading artists and specialists, and approved by The Violet Code. VIOLET GREY offers the best in beauty by those who know beauty best.

Experience VIOLET GREY online, or in our Los Angeles boutique located at 8452 Melrose Place.

Section iconCompany Overview

Headquarters
Melrose Place Los Angeles, CA US
Phone number
SIC Code
5087 - Service Establishment Equipment and Supplies
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1.4M

    VIOLET GREY has raised a total of $1.4M of funding over 6 rounds. Their latest funding round was raised on Apr 27, 2020 in the amount of $1.4M.

  • $10M

    VIOLET GREY's revenue is in the range of $10M

Section iconFunding & Financials

  • $1.4M

    VIOLET GREY has raised a total of $1.4M of funding over 6 rounds. Their latest funding round was raised on Apr 27, 2020 in the amount of $1.4M.

  • $10M

    VIOLET GREY's revenue is in the range of $10M

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