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Insights

Luxury Market Focus VIOLET GREY operates as a high-end luxury beauty retailer, offering carefully curated products approved by industry experts, presenting opportunities to target premium consumers interested in exclusive and vetted beauty products.

Digital Engagement With a strong online presence featuring original content, tutorials, and celebrity industry collaborations, there is potential to upsell digital marketing services or exclusive content partnerships to enhance customer engagement.

Recent Acquisition Move Being acquired by Farfetch and expanding through shop-in-shop partnerships indicates a strategic growth focus, opening possibilities to collaborate on luxury retail technology solutions or exclusive product launches.

Emerging Market Presence Violet Grey’s expansion efforts, such as the partnership with Hirshleifers, suggest an opportunity to introduce complementary luxury beauty and boutique brands to their network or develop innovative retail collaborations.

Growth & Investment Potential Despite current revenue levels under $10 million and a relatively modest funding amount, the company's positioning and recent growth activities suggest potential for tailored marketing, product sourcing, or tech solutions aimed at scaling luxury beauty retail operations.

VIOLET GREY Tech Stack

VIOLET GREY uses 8 technology products and services including Google Ads, Bing Ads, Crazy Egg, and more. Explore VIOLET GREY's tech stack below.

  • Google Ads
    Advertising
  • Bing Ads
    Advertising Networks
  • Crazy Egg
    Analytics
  • RSS
    Content Management System
  • Envoy
    Load Balancers
  • Meltwater
    Social Media Analytics And Monitoring
  • Google Analytics
    Web Analytics
  • GoDaddy
    Web Hosting

Media & News

VIOLET GREY's Email Address Formats

VIOLET GREY uses at least 1 format(s):
VIOLET GREY Email FormatsExamplePercentage
First@violetgrey.comJohn@violetgrey.com
50%
First.Last@violetgrey.comJohn.Doe@violetgrey.com
35%
FLast@violetgrey.comJDoe@violetgrey.com
9%
Last@violetgrey.comDoe@violetgrey.com
6%

Frequently Asked Questions

Where is VIOLET GREY's headquarters located?

Minus sign iconPlus sign iconVIOLET GREY's main headquarters is located at Melrose Place, Los Angeles, CA, US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is VIOLET GREY's phone number?

Minus sign iconPlus sign icon You can contact VIOLET GREY's main corporate office by phone at
+1-323-656-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is VIOLET GREY's official website and social media links?

Minus sign iconPlus sign iconVIOLET GREY's official website is violetgrey.com and has social profiles on LinkedInCrunchbase.

What is VIOLET GREY's SIC code NAICS code?

Minus sign iconPlus sign iconVIOLET GREY's SIC code is 5087 - Service Establishment Equipment and Supplies NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does VIOLET GREY have currently?

Minus sign iconPlus sign iconAs of October 2025, VIOLET GREY has approximately 43 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Financial Officer: D. C.Chief Of Staff: R. G.Head Of Client Experience: E. D.. Explore VIOLET GREY's employee directory with LeadIQ.

What industry does VIOLET GREY belong to?

Minus sign iconPlus sign iconVIOLET GREY operates in the Retail Luxury Goods and Jewelry industry.

What technology does VIOLET GREY use?

Minus sign iconPlus sign iconVIOLET GREY's tech stack includes Google AdsBing AdsCrazy EggRSSEnvoyMeltwaterGoogle AnalyticsGoDaddy.

What is VIOLET GREY's email format?

Minus sign iconPlus sign iconVIOLET GREY's email format typically follows the pattern of First@violetgrey.com. Find more VIOLET GREY email formats with LeadIQ.

How much funding has VIOLET GREY raised to date?

Minus sign iconPlus sign icon As of October 2025, VIOLET GREY has raised $1.4M in funding. The last funding round occurred on Apr 27, 2020 for $1.4M.

When was VIOLET GREY founded?

Minus sign iconPlus sign iconVIOLET GREY was founded in 2012.
VIOLET GREY

VIOLET GREY

Retail Luxury Goods and JewelryUnited States11-50 Employees

www.violetgrey.com
@violetgrey
Melrose Place, Los Angeles

Based in Los Angeles, California, VIOLET GREY is a luxury beauty retailer on a mission to be the global category leader in prestige beauty. We offer elevated original content, from exclusive celebrity cover stories and insider lifestyle secrets to beauty tutorials from industry’s leading experts. We offer a distinct product selection of only the best beauty available to fulfill our client’s cosmetic wardrobe, carefully vetted by leading artists and specialists, and approved by The Violet Code. VIOLET GREY offers the best in beauty by those who know beauty best.

Experience VIOLET GREY online, or in our Los Angeles boutique located at 8452 Melrose Place.

Section iconCompany Overview

Headquarters
Melrose Place, Los Angeles, CA, US
Phone number
+1-323-656-****
Website
violetgrey.com
SIC Code
5087 - Service Establishment Equipment and Supplies
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2012
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1.4M

    VIOLET GREY has raised a total of $1.4M of funding over 6 rounds. Their latest funding round was raised on Apr 27, 2020 in the amount of $1.4M.

  • $25M$50M

    VIOLET GREY's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $1.4M

    VIOLET GREY has raised a total of $1.4M of funding over 6 rounds. Their latest funding round was raised on Apr 27, 2020 in the amount of $1.4M.

  • $25M$50M

    VIOLET GREY's revenue is estimated to be in the range of $25M$50M

Company Leadership

  • Stylized image of a person
    D. C.
    Chief Financial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    R. G.
    Chief Of Staff
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. D.
    Head Of Client Experience
    Phone icon
    Mobile Phone
  • Stylized image of a person
    T. K.
    Group President
    Phone icon
    Mobile Phone
  • Stylized image of a person
    T. B.
    Co-Founder And Strategic Advisor
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    H. P.
    Director Of Integrated Marketing
    Phone icon
    Mobile Phone
  • Stylized image of a person
    R. R.
    Director Of Merchandising
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. R.
    Senior Art Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    I. G.
    Finance Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. W.
    Senior Planning Manager
    Phone icon
    Mobile Phone

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