Audio Sponsorships Leverage NZME’s award-winning radio and podcast reach and involvement in industry events to offer premium sponsorships, branded segments, and cross-channel campaigns that blend radio with digital and social assets. Target consumer brands and B2B advertisers, providing bundled creative assets and ROI-focused measurement.
B2B Content Marketing With the growth of BusinessDesk and strategic leadership hires, NZME presents opportunities for sponsored content, native advertising, newsletters, and lead-gen programs that reach corporate decision-makers in finance, tech, and professional services. Propose content series packages, targeted distribution, and data-backed audience insights.
Data-Driven Advertising NZME's data stack signals readiness for data-driven marketing. Upsell data consulting, audience segmentation, CRO, and programmatic optimization with custom dashboards and analytics, plus CRM/DMP/CDP integrations to enhance targeting and measurement for advertisers.
Content Licensing The Getty Images partnership and Herald content create opportunities to extend licensed visuals and premium stock imagery to advertisers. Offer bundled licensing, custom photography, and campaign creative services to support multi-channel campaigns.
Cross-Platform Solutions NZME's multi-channel footprint and Next.js powered digital properties enable integrated campaigns across radio, digital, and events. Propose programmatic display, social, native, and audio packages with unified attribution and ROI reporting, including pilot programs for mid-market brands.