Local News Dominance As a leading news provider in northern New Jersey, The Record and NorthJersey.com reach over half a million weekly readers, presenting significant opportunities for hyper-local advertising, targeted marketing campaigns, and community engagement initiatives.

Digital Expansion The company’s investment in digital platforms and a diverse tech stack, including AdTech and analytics tools, signals a strong emphasis on digital advertising solutions, open to innovative ad formats and data-driven marketing services.

Community Engagement Recent initiatives such as stocking naloxone kits, launching encrypted communication lines for first responders, and updating local infrastructure demonstrate a commitment to community-centric projects, creating potential for sponsorship, branded content, and Public Sector partnerships.

Leadership Stability With a new general manager onboard since August 2023, there is potential for tailored partnership approaches centered on strategic growth and innovation, leveraging leadership’s focus on strengthening local media presence.

Financial Stability Generating between $50 million and $100 million in revenue, The Record and NorthJersey.com present a stable platform for scalable advertising, sponsorship deals, and event sponsorships aimed at both local businesses and regional brands.