The Representation Project Employee Directory
Civic and Social OrganizationsCalifornia, United States11-50 Employees
The Representation Project is a nonprofit organization in the civic and social sector focused on transformative storytelling to challenge gender stereotypes and norms that sustain oppression. It seeks to awaken public awareness, shift cultural attitudes, and influence behavior through films, deliberate communications, education, and activism. The organization has produced notable films such as Miss Representation, The Mask You Live In, and The Great American Lie, which anchor its programmatic work. Based in Sacramento, California, the group was founded in 2011 by Jennifer Siebel Newsom and operates as a small-to-mid-sized nonprofit. It engages audiences and partners through social campaigns like #NotBuyingIt, #AskHerMore, and #RepresentHer, and pursues collaborative projects and research to advance gender justice. A recent development includes a 2022 partnership with Tresemme to study double binds and their effects on women's personal style and professional ambitions.