Sports marketing expertise The Rodway Company brings over 20 years of professional sports marketing and sponsorship activation experience, including licensing revenue generation and experience with high-profile clients, presenting a strong value proposition for brands seeking sports and event-centric growth opportunities.

Licensing revenue track Historically responsible for generating over $100 million in licensing revenue, indicating a proven capability in monetizing brand assets and creating licensing programs that could be scaled for potential client campaigns.

Niche client portfolio Past and present clients span professional sports, Olympic committees, and lifestyle brands, suggesting a network and case studies that can be leveraged to win new sponsorship, licensing, and retail partnerships in related verticals.

Boutique agility Small team size (2-10 employees) coupled with a broad service offering implies high-touch, flexible engagement models suitable for mid-market brands seeking customized sponsorship, PR, and event marketing solutions.

Revenue signal Current revenue range of $1M–$10M signals a scalable operation with potential for larger deals through expanded services, partnerships, or retainer-driven programs with corporations and sports organizations.