Local reach The Selma Times-Journal is the oldest daily newspaper in Alabama with a 5 days per week print schedule and an e-edition available daily, indicating a stable local audience and multiple formats for ad campaigns.

Small team, personalized service Staff size 11-50 suggests a tighter sales and client-service operation with opportunities to offer highly personalized advertising campaigns and faster turnaround.

diversified tech Tech stack includes DFP, Google Publisher Tag, Snowplow analytics, oEmbed, and Google Workspace, enabling programmatic advertising, detailed audience insights, and streamlined collaboration for advertisers.

Leadership continuity Multiple recent leadership hires in editorial and management over the past several years point to ongoing strategic investments in journalism quality and advertiser partnerships, supporting long-term sponsorship and content marketing opportunities.

Community engagement History of local partnerships and coverage of regional events indicates potential for sponsored sections, community features, and event-driven advertising packages that align with local businesses and organizations.