Strong Local Presence As the oldest daily newspaper in Alabama with a dedicated local readership in Selma, the company offers targeted advertising opportunities to businesses aiming to reach engaged community members through print and digital channels.

Digital Expansion With a comprehensive digital platform including an E-Edition available daily and an array of modern tech stack tools, there is an opportunity to promote digital advertising solutions, subscription services, and online engagement campaigns.

Community Engagement Recent collaborations with local organizations and high-profile community events suggest the newspaper has strong community ties, which can be leveraged for sponsorship, local event advertising, and partnership opportunities.

Growth Potential With a revenue range between 1 million to 10 million and a focused regional market, there is room for strategic campaigns targeting local small and medium-sized businesses seeking localized advertising solutions.

Relevant Content Offering The paper’s focus on local news, sports, and historical features presents opportunities for brands aligned with community interests to sponsor content, promote events, or develop custom content marketing collaborations.