Regional Tourism Partner Leverage regional appeal and proximity to Puget Sound to develop joint tourism packages with local attractions and travel partners. Propose co marketing with Skagit and Whatcom counties, bundling hotel stays, casino experiences, and outdoor activities to attract regional visitors. Use the Best of the Northwest recognitions as credibility in pitches to tourism boards and partners.

Hotel Upsell Maximize guest value by cross selling experiences across the resort. Create bundled offers blending casino play credits, dining, spa experiences, and hotel stays, and integrate with a loyalty program to encourage repeat visits. Target midweek and weekend packages to optimize occupancy at the property.

Digital Marketing Expansion Strengthen direct channel performance and player acquisition through digital marketing enhancements. Propose a CRM driven program to capture guest data from the casino, hotel, and dining outlets; run targeted campaigns in the Pacific Northwest using current tools; optimize the website for conversions and direct bookings.

Sponsorship Growth Expand sponsorships and local event partnerships to raise brand visibility and attract new customers. Build multi year sponsorships with regional events, festivals, and community initiatives, leveraging existing media partnerships like BellinghamAlive and tracking ROI through visitor conversions and loyalty enrollments.

Tech Modernization Explore technology modernization to improve guest experience and operating efficiency. Evaluate opportunities for cashless gaming, loyalty program integration across casino and hotel, mobile app adoption, and data analytics to guide marketing, staffing, and promotions. Align with sustainability and energy management initiatives to reduce costs and appeal to eco conscious visitors.