Strong Local Presence The Soap Opera has a longstanding presence in downtown Madison with a physical storefront, providing an excellent opportunity to leverage local marketing efforts, in-store promotions, and community engagement to boost sales.

Diverse Product Range Offering a wide selection from affordable to high-end brands and custom scenting services, the company can target various customer segments, encouraging upselling and cross-selling both online and in-store.

Growing Online Reach With an established e-commerce platform serving customers globally, there is potential to expand digital marketing strategies, improve conversion rates, and tap into international markets with targeted online campaigns.

Mid-Range Revenue Having revenue between 1 million to 10 million, The Soap Opera can benefit from targeted product bundle offerings and subscription models to increase customer lifetime value and recurring sales.

Competitive Differentiation The ability to offer over 130 essential and perfume oils for custom scent creation positions the company uniquely in the market, providing opportunities to develop exclusive signature products or personalized gift sets for increased customer engagement.