Growth Potential Despite being a small business with less than 50 employees, The Soap Opera has established a steady revenue stream between one and ten million dollars, indicating strong local customer loyalty and an opportunity to expand online sales by leveraging its website and digital marketing strategies.

Niche Customization The company's offering of over 130 essential and perfume oils with numerous customization options presents an opening for premium fragrance and personalized product partnerships, enhancing its appeal to high-end customers seeking bespoke beauty solutions.

Digital Engagement Utilizing tools like Google Analytics and Yoast SEO, The Soap Opera actively maintains its online presence, providing a foundation for targeted marketing campaigns and customer insights that can drive increased web traffic and conversion rates.

Market Positioning Competing alongside major brands such as Ulta Beauty and Sephora, The Soap Opera can capitalize on its localized store presence and unique boutique offerings to attract niche markets, emphasizing personalized service and artisanal products to differentiate itself.

Sales Opportunities With a diversified inventory ranging from budget-friendly to high-end products and focus on holistic beauty care, there are significant cross-selling and up-selling opportunities, especially through targeted promotions within its online platform to increase average order value.