The Social Channel
Media ProductionNew York, United States2-10 Employees
The Social Channel operates in the media production space, focusing on monetizing digital sports content by partnering with sports leagues to grow audience reach and revenue. The company targets leagues, athletes, and events, seeking to assemble and expand digital ecosystems around live streaming, highlights, archives, and social content. Based in New York, it positions itself at the intersection of sports media and digital content creation, leveraging networks and expertise in social media and brand integration to develop new digital business opportunities for partners. The Social Channel was founded by Rob Dwek and Mike McGraw, veterans in digital entrepreneurship, and has pursued initiatives such as a collaboration with the Women’s Tennis Association to create the WTA Networks platform, expanding this model to other leagues and sports organizations. The description highlights a focus on transforming underutilized sports content into active digital properties and ecosystems.