Insights

Youthful Market Focus The Social Life primarily targets college-aged women, particularly those involved in Greek life, presenting an opportunity to expand outreach through college campus ambassadors and collaborations with student organizations to increase brand engagement and sales.

Digital Engagement With a strong presence on social media platforms and usage of marketing tech tools like Facebook and Mixpanel, there is potential to leverage advanced digital marketing strategies and influencer partnerships to drive online sales and community growth.

Sustainability & Community The company's emphasis on promoting positivity and giving back to the community aligns with Millennial and Gen Z values, providing avenues for sustainability-based product lines and cause-related campaigns that can boost brand loyalty and increase customer lifetime value.

E-commerce Optimization Utilizing tools like Hotjar and Nginx indicates a focus on optimizing the online shopping experience, which suggests opportunities for personalized marketing, upselling, and improved conversion rates through targeted digital campaigns.

Market Expansion Given its established presence in American college campuses and brand recognition among fraternity and sorority members, there is a strategic opportunity to expand into other youth-centric markets and adapt product offerings for broader demographics and regional markets.

Similar companies to The Social Life

The Social Life Tech Stack

The Social Life uses 8 technology products and services including Hotjar, Mixpanel, iCIMS, and more. Explore The Social Life's tech stack below.

  • Hotjar
    Analytics
  • Mixpanel
    Analytics
  • iCIMS
    Applicant Tracking Systems
  • libphonenumber
    Javascript Libraries
  • Priority Hints
    Performance
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers

Media & News

The Social Life's Email Address Formats

The Social Life uses at least 1 format(s):
The Social Life Email FormatsExamplePercentage
First@thesociallife.comJohn@thesociallife.com
91%
First.Last@thesociallife.comJohn.Doe@thesociallife.com
9%

Frequently Asked Questions

Where is The Social Life's headquarters located?

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The Social Life's main headquarters is located at 1930 15th Street Los Angeles, California 90021 United States. The company has employees across 3 continents, including North AmericaEuropeAsia.

What is The Social Life's phone number?

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You can contact The Social Life's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Social Life's official website and social media links?

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The Social Life's official website is thesociallife.com and has social profiles on LinkedIn.

What is The Social Life's NAICS code?

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The Social Life's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does The Social Life have currently?

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As of May 2026, The Social Life has approximately 24 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Head Of Apparel At The Social Life: A. F.Brand Manager: K. K.Freelance Senior Designer: M. B.. Explore The Social Life's employee directory with LeadIQ.

What industry does The Social Life belong to?

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The Social Life operates in the Retail Apparel and Fashion industry.

What technology does The Social Life use?

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The Social Life's tech stack includes HotjarMixpaneliCIMSlibphonenumberPriority HintsX-Content-Type-OptionsGoogle AnalyticsNginx.

What is The Social Life's email format?

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The Social Life's email format typically follows the pattern of First@thesociallife.com. Find more The Social Life email formats with LeadIQ.

When was The Social Life founded?

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The Social Life was founded in 2010.

The Social Life

Retail Apparel and FashionCalifornia, United States11-50 Employees

The Social Life is a custom apparel company focused on delivering freshly designed premium products to the modern college woman. Our brand promotes and encourages a positive way of thinking with everything from our unique apparel design to the content we provide our customers. 

The company was founded by Kenny Borg & Nick Brucculeri in 2011 to serve greek life members with custom merchandise beginning in the southern California area. Their popularity grew quickly and over the past decade TSL has become the leading provider of Fraternity and Sorority custom apparel & a household name on every major college campus in the US.

Once the pandemic hit, campuses were shut down, and therefore events were cancelled, TSL looked at this as an opportunity to give the brand a refresh including new branding that resonates with the current Gen Z female customer. The business also is now female-led with a majority female team. 

Incorporating our foundation of unparalleled innovation in product design, marketing, apparel manufacturing, and e-commerce, TSL continues to be the chosen brand for the modern college woman; she's humble and makes it cool to be kind, she’s sporty and mature, she’s intelligent and edgy and she cares about giving back to her community and the environment.

We strive for our customers to connect with our brand therefore wearing our products exuding confidence, inspiring those around them, valuing being a part of something bigger than themselves, and knowing that we are a community of real ones. Meaning, our hope is to inspire those who commit to us to use our clothing and content as a way to promote a positive outlook to their friends and their college community.

Section iconCompany Overview

Headquarters
1930 15th Street Los Angeles, California 90021 United States
Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2010
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    The Social Life's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    The Social Life's revenue is estimated to be in the range of $1M$10M

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