Industry Collaboration Target hospitals and health systems seeking strategic and market development support, leveraging SHSMD’s affiliation with AHA to offer members-led insights and collaborative programs that enhance branding, market intelligence, and growth initiatives.

Conference Enablement Capitalize on SHSMD’s active conference scheduling (Connections and Annual Conference) to promote training bundles, keynote sponsorships, and ongoing education partnerships that drive thought leadership and lead generation among healthcare marketers and strategists.

Digital Intelligence Offer analytics, audience insights, and digital marketing optimization services aligned with SHSMD’s tech stack (Twitter Ads, Marketo, New Relic, Hotjar, Drupal) to improve event engagement, member acquisition, and online learning experiences.

Equity & Inclusion Position value propositions around health equity and diversity initiatives in partnership with SHSMD’s UnidosUS alliance, targeting health systems expanding community outreach, patient access, and population health marketing programs.

Leadership & Education Provide executive search, leadership development, and program management services aligned with SHSMD’s leadership announcements (president-elect, executive director) to support governance, strategy, and succession planning for member organizations.