Recruitment Partnership MGMA recently extended an executive partnership with Jackson Physician Search, signaling strong demand for physician leadership recruitment. This creates an opportunity to offer additional recruitment services, executive search, and physician staffing solutions to MGMA member practices and to its partner network.

SMB Practice Market With a member base comprising small to mid-size medical practices, there's opportunity to upsell affordable practice management, revenue cycle, and HR solutions designed for smaller groups.

Benchmarking Value As a management association, MGMA prioritizes data and benchmarking. Propose data analytics, benchmarking reports on productivity, compensation, and performance, plus access to dashboards or licensing of benchmarking data to help member practices compare to peers.

Partner Events MGMA engages in partnerships and could benefit from vendor-sponsored training and events. Opportunity to offer co-branded webinars, educational content, conferences, and sponsorship packages that reach healthcare practice administrators and decision-makers.

Talent Market Trend The March 2024 partnership with Jackson Physician Search underscores rising demand for physician recruitment and leadership talent. Position as a recruitment technology and services partner—offering ATS integration, candidate sourcing, and retention programs tailored to medical groups.