The SoundView Group Employee Directory

Advertising ServicesCalifornia, United States0-1 Employees

The SoundView Group is a Los Angeles–based advertising services firm founded in 2008 by Seth Baum. The company positions itself as a performance marketing consulting organization that supports ROI-focused marketers in the e-commerce space, assisting clients in scaling their customer base after establishing product-market fit. It emphasizes developing effective messaging and scalable omnichannel campaigns designed to drive traffic to websites, apps, and call centers, while also optimizing media mix and messaging at a granular level. Beyond prospecting, the firm pursues post-click strategies to nurture non-converting prospects and implements triggered CRM campaigns to maximize customer lifetime value, offering both strategic consulting and hands-on implementation for engagements of varying duration and relying on partnerships with industry thought leaders and vendors. In some cases, Baum serves as an embedded interim CMO or VP of Marketing for longer engagements.

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