Insights

People First Advisory Spartan Group emphasizes a people-centric, senior-led service model, built by leaders with Wall Street heritage who left to serve entrepreneurs and family businesses. This approach appeals to clients seeking relationship-focused guidance, succession planning, and growth advisory in the middle market.

Boutique Mid-Market The firm concentrates on middle-market and family-owned firms in specialized sectors, delivering tailored M&A advisory, capital raising, and exit planning with hands-on attention from experienced bankers. This positioning enables targeted outreach to owners exploring strategic reviews or liquidity events.

Expansion Momentum Recent strategic acquisition of Peak Parking signals growth and broader US reach, creating opportunities to serve clients in mobility, parking tech, real estate, and related services seeking expansion, acquisitions, or capital support.

Proven Deal Record A track record of substantial transactions, including public company work, lends credibility for navigating complex buy-side and sell-side mandates and delivering confident exits for mid-market clients.

Tech and Network Digital capabilities and a growing investment network position Spartan Group to support tech-enabled clients. Involvement in tech ventures such as Metagravity and a modern tech stack offer potential introductions to strategic investors and ecosystem partners.

The Spartan Group Tech Stack

The Spartan Group uses 8 technology products and services including Cloudflare, JSON-LD, Slick, and more. Explore The Spartan Group's tech stack below.

  • Cloudflare
    Content Management System
  • JSON-LD
    Javascript Frameworks
  • Slick
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Google Maps
    Maps
  • Priority Hints
    Performance
  • Google Search Console
    Web Analytics
  • Contact Form 7
    Web Platform Extensions

The Spartan Group's Email Address Formats

The Spartan Group uses at least 2 format(s):
The Spartan Group Email FormatsExamplePercentage
FLast@spartantsg.comJDoe@spartantsg.com
74%
First@spartantsg.comJohn@spartantsg.com
19%
FiLast@spartantsg.comJoDoe@spartantsg.com
7%
FLast@thespartangroup.comJDoe@thespartangroup.com
100%

Frequently Asked Questions

Where is The Spartan Group's headquarters located?

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The Spartan Group's main headquarters is located at 16 North Marengo Avenue Suite 307 Pasadena, California 91101 United States. The company has employees across 4 continents, including North AmericaAfricaAsia.

What is The Spartan Group's phone number?

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You can contact The Spartan Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Spartan Group's official website and social media links?

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The Spartan Group's official website is thespartangroup.com and has social profiles on LinkedIn.

What is The Spartan Group's NAICS code?

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The Spartan Group's NAICS code is 52311 - Investment Banking and Securities Dealing.

How many employees does The Spartan Group have currently?

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As of June 2026, The Spartan Group has approximately 27 employees across 4 continents, including North AmericaAfricaAsia. Key team members include Partner: D. B.Owner: M. K.Owner: A. B.. Explore The Spartan Group's employee directory with LeadIQ.

What industry does The Spartan Group belong to?

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The Spartan Group operates in the Investment Banking industry.

What technology does The Spartan Group use?

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The Spartan Group's tech stack includes CloudflareJSON-LDSlickjQueryGoogle MapsPriority HintsGoogle Search ConsoleContact Form 7.

What is The Spartan Group's email format?

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The Spartan Group's email format typically follows the pattern of FLast@spartantsg.com. Find more The Spartan Group email formats with LeadIQ.

When was The Spartan Group founded?

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The Spartan Group was founded in 2002.

The Spartan Group

Investment BankingCalifornia, United States11-50 Employees

The Spartan Group is a California-based investment banking firm that focuses on advising middle-market entrepreneurs and family-owned businesses in specialized sectors, supported by a team of bankers and analysts. Founded in 2002 by John O. Johnson and Peter D. Morgan, the firm grew from a belief that client service should prioritize people over profits, distinguishing its approach from larger Wall Street firms. It is headquartered in Los Angeles, California, with an additional office in San Francisco and a Pasadena address that indicate a broader California presence. 

The firm serves clients nationwide and emphasizes collaboration and a commitment to service quality in its client work. In February 2025, The Spartan Group announced the acquisition of Peak Parking, expanding its operations into the United States.

Section iconCompany Overview

Headquarters
16 North Marengo Avenue Suite 307 Pasadena, California 91101 United States
Phone number
NAICS Code
52311 - Investment Banking and Securities Dealing
Founded
2002
Employees
11-50

Section iconFunding & Financials

  • $25M$50M

    The Spartan Group's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    The Spartan Group's revenue is estimated to be in the range of $25M$50M

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