Small Team Upsell Position the training as a scalable B2B solution for small teams in the UK who need to improve client conversations, networking, and sales pitches. Highlight the value of authentic communication and confident presenting as a competitive advantage. Package offerings as bite sized modules and group coaching with predictable pricing that fits small budgets.

Shopify Channel Leverage the existing Shopify channel to sell digital training products such as on demand workshops and bundles. Create landing pages optimized for lead capture and enterprise inquiries, with tiered pricing for individuals, small teams, and corporate licenses. Use buyer data to identify upsell opportunities to longer engagement like ongoing coaching.

Improv Advantage Promote the unique improv based methodology as a practical differentiator for organizations seeking engaging and memorable communication training. Build persuasive case studies and ROI focused messaging to resonate with decision makers in SMBs such as founders, marketing and HR leads. Offer ready to run demos or free previews to reduce purchase friction.

Strategic Partnerships Explore partnerships with universities, professional associations and education administrators to embed training into leadership development and continuing education programs. Propose co branded workshops and guest instructor formats that expand reach through existing networks. Provide simple integration with learning platforms and event calendars to ease adoption for partners.

Growth Markets Extend reach beyond the local market by delivering online programs to national and European audiences. Create evergreen digital courses that require minimal live delivery while preserving the interactive improv experience. Target growth sectors such as consulting, tech startups and professional services where communication and sales skills are in high demand.