Audience reach St. Louis American is Missouri’s largest weekly newspaper focused on the African American community with over 70,000 copies distributed weekly across 845 locations, highlighting a strong multi-platform presence ripe for targeted advertising and community engagement campaigns.

Awarded credibility The publication and its foundation have earned numerous journalism and community awards, signaling trust and a proven track record that can bolster sponsorships, native content, and collaborative initiatives with brands seeking credible local exposure.

Mission aligned partnerships As a longstanding minority-owned enterprise with 90 years in operation and a focus on community impact, there are opportunities for CSR-driven programs, educational partnerships, and grant-funded storytelling campaigns appealing to mission-aligned advertisers and nonprofits.

Foundation programs The St. Louis American Foundation engages in community health and wellness initiatives and training programs, presenting avenues for sponsorships, event marketing, and cause-related campaigns that align with health, fitness, and youth development brands.

Digital and events potential Existing tech stack and multi-platform reach (including digital publishing and partner platforms) combined with recent award milestones suggests opportunities for sponsored content, programmatic advertising, digital campaigns, and live/event partnerships to expand advertiser ROI.