Advertising Growth Leverage the St. Louis Post-Dispatch’s digital and print reach across 49 markets in 20 states to upsell programmatic and native ad packages, citing existing tech stack including Google AdSense, The Trade Desk, Taboola, and AWS to optimize cross-channel campaigns for local and regional brands.

Sponsorship & Events Position sponsorships and branded content around community initiatives highlighted by the Scholar Athlete Program and Local education features to align with local businesses seeking CSR-backed visibility and audience engagement in St. Louis and nearby markets.

Talent & Media Offer talent acquisition and employer branding solutions leveraging iCIMS integration and the Post-Dispatch’s Top Workplace recognition to attract regional employers seeking candidate reach, employer value storytelling, and enhanced recruitment content across digital properties.

Content Monetization Propose premium content partnerships and subscription enhancements for STLtoday.com, combining targeted digital ads, sponsored newsletters, and exclusive local reporting to increase ARPU in a competitive local news landscape.

Strategic Partnerships Explore collaborations with local educational institutions, civic organizations, and regional businesses to co-create multi-channel campaigns, leveraging the Post-Dispatch’s extensive local coverage and weekly publications to broaden sponsor exposure and community impact.