Digital Reach Lead with the company’s strong digital footprint across Kentucky.com, KentuckySports.com and LexGo.com to offer targeted advertising packages, programmatic inventory, and sponsor integrations that align with regional readership.

Local Authority Position opportunities around their status as the leading news source for Central and Eastern Kentucky to sell targeted sponsorships, branded content, and community engagement initiatives that leverage their trusted brand.

Tech Stack Leverage existing tools like Azure DevOps, Google Workspace and Cognos analytics to propose streamlined ad operations, data-driven audience insights, and seamless campaign reporting to clients.

Growth Potential With revenue in the mid range and active regional focus, pursue scaled marketing partnerships, custom newsletters, events, and exclusive content series to diversify revenue streams.

Brand Partnerships Explore collaborations tied to their affiliations and local institutions, offering sponsored journalism, educational resources, and awards coverage that resonates with Kentucky audiences and advertisers.