Strategic Acquisition The Survey Group was acquired by OneDigital in 2020, expanding its reach and integration with a major employee benefits provider, presenting cross-selling opportunities for complementary HR and benefits services.
Niche Market Focus Specializing in compensation, benefits, and HR research for HR professionals and executives, The Survey Group offers targeted solutions that can be bundled with other HR technology and consulting offerings.
Revenue Potential With a revenue range of 1 to 10 million, there is significant growth potential by expanding customer base and increasing service adoption among HR teams seeking competitive compensation data.
Technology Stack Utilizing common web technologies including Google Analytics and reCAPTCHA, there may be prospects to enhance digital engagement, improve data collection, and offer advanced analytics tools to clients.
Market Positioning Operating within a competitive landscape with companies like NRC Health and Medallia, The Survey Group can differentiate through specialized HR insights and establish strategic partnerships to broaden its market share.