Boutique Capabilities The Sussman Agency positions itself as a full-service shop with the agility of a small agency and the capabilities of a larger firm, presenting opportunities to upsell integrated campaigns across TV, radio, digital, social, web design, programming, print, outdoor, and media planning.

Iconic Leadership Led by veteran advertising icon Alan Sussman with 40+ years in the field, there is potential for high-profile client wins, thought leadership engagements, and premium creative services that can justify higher-value retainers or project-based pricing for top brands seeking proven results.

Detroit Creative Network Strong Detroit market heritage and notable campaigns (Weight Watchers, Fieger Law, Art Van) suggest opportunities to expand relationships with regional brands and manufacturing/auto-adjacent clients seeking localized, high-impact advertising plus in-house production and studio capabilities.

In-house Studio With an in-house recording studio and editing suite, there is potential to monetize content creation services, audio branding, voiceover work, and multimedia production for clients needing scalable, end-to-end creative assets.

Tech Stack & Analytics Existing tech stack including WordPress, Google Analytics, and other web tools enables data-driven digital campaigns; there are upsell opportunities in enhanced analytics, SEO/SEM, performance marketing, and website optimization for clients looking to measure ROI more precisely.