Insights

Growth trajectory The Sway Effect positions itself as a fast-growing global marketing and communications agency with a NYC hub and cross-continental partners, indicating opportunities to upsell strategic expansion, international cross-border campaigns, and scaled program work.

Award momentum Recent recognition including 2024 PR News Platinum PR awards and inclusion in the Agency Elite Top 100 signal strong credibility that can help in approaching prospective clients seeking proven results and award-winning partners.

DEI focus The firm emphasizes diversity, equity and inclusion in its core approach, suggesting sales angles around DEI-centered campaigns, ESG communications, and inclusive brand narratives for clients prioritizing responsible growth.

Global network With partnerships across the U.S., Latin America, and Europe, there is an opportunity to pitch integrated regional campaigns, multilingual capabilities, and coordinated cross-market PR programs for multinational brands.

Strategic partnerships Past collaborations with Founders Agency and Betches indicate openness to joint ventures and scaled capabilities; potential to propose co-branded initiatives, expanded service offerings, or channel partnerships to drive broader engagement.

Similar companies to The Sway Effect

The Sway Effect Tech Stack

The Sway Effect uses 8 technology products and services including WordPress, MySQL, Microsoft 365, and more. Explore The Sway Effect's tech stack below.

Media & News

The Sway Effect's Email Address Formats

The Sway Effect uses at least 1 email format:
The Sway Effect Email FormatsExamplePercentage
First.Last@theswayeffect.comJohn.Doe@theswayeffect.com
100%

Frequently Asked Questions

What is The Sway Effect's official website and social media links?

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The Sway Effect's official website is theswayeffect.com and has social profiles on LinkedIn.

How much revenue does The Sway Effect generate?

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As of September 2026, The Sway Effect's annual revenue is estimated to be $10M - $25M.

What is The Sway Effect's NAICS code?

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The Sway Effect's NAICS code is 54182 - Public Relations Agencies.

How many employees does The Sway Effect have currently?

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As of September 2026, The Sway Effect has approximately 14 employees across 1 continents, including North America. Key team members include Master Stylist Owner And Operator: A. M. Explore The Sway Effect's employee directory with LeadIQ.

What industry does The Sway Effect belong to?

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The Sway Effect operates in the Public Relations and Communications Services industry.

What technology does The Sway Effect use?

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The Sway Effect's tech stack includes WordPress, MySQL, Microsoft 365, Google Fonts API, Google Cloud, Constant Contact, Divi and SiteGround.

What is The Sway Effect's email format?

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The Sway Effect's email format typically follows the pattern of First.Last@theswayeffect.com. Find more The Sway Effect email formats with LeadIQ.

When was The Sway Effect founded?

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The Sway Effect was founded in 2019.
The Sway Effect logo

The Sway Effect

Public Relations and Communications ServicesNew York, United States11-50 Employees

The Sway Effect is a public relations and communications agency headquartered in New York City, with a global network of partners across the U.S., Latin America, and Europe. The firm describes itself as a fast-growing operation that aims to sway opinion for clients while integrating diversity, equity, and inclusion into its work. It was founded by Jennifer Risi to rethink how the industry operates, assembling top talent from across the field to tackle brand challenges.

Clients partner with The Sway Effect as an extension of their internal teams, receiving senior, personalized counsel and cross-geography capabilities to address challenges across industries. In 2024, the firm was recognized with a Platinum PR Award by PR News.

Section iconCompany Overview

NAICS Code
54182 - Public Relations Agencies
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    The Sway Effect's revenue is estimated to be in the range of $10M - $25M

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