Insights

Growth Momentum The Sway Effect is presented as one of the fastest growing marketing and communications agencies with a global network. This suggests ongoing expansion opportunities across regions and potential cross-selling of services to new markets or clients seeking scale.

Awards & Prestige Recent recognition including PR News Platinum awards and Agency Elite Top 100 listings enhances credibility. This creates an angle for pitches to brands seeking proven agencies with industry recognition and a track record of high-profile campaigns.

DEI Focus The firm emphasizes diversity, equity and inclusion in its work. Potential sales angle includes offering DEI communications, inclusive brand storytelling, and ESG reporting services to brands prioritizing purpose-driven narratives.

Global Partnerships With partners across the U.S., Latin America, and Europe, The Sway Effect can assist multinational brands needing cohesive cross-border campaigns, regional market adaptation, and local media relations in multiple regions.

Technology Ecosystem A tech stack including Cloudflare, WordPress, Google Cloud, and Marketo-like tools indicates capability for digital PR, content campaigns, and scalable communications infrastructure—opportunities to upsell advanced digital PR, CMS support, and marketing automation services.

The Sway Effect Tech Stack

The Sway Effect uses 8 technology products and services including RSS, WordPress, Google Fonts API, and more. Explore The Sway Effect's tech stack below.

  • RSS
    Content Management System
  • WordPress
    Content Management System
  • Google Fonts API
    Font Scripts
  • Google Cloud
    Infrastructure As A Service
  • jQuery Migrate
    Javascript Libraries
  • Constant Contact
    Marketing Automation
  • Elementor
    Page Builders
  • Divi
    Page Builders

Media & News

The Sway Effect's Email Address Formats

The Sway Effect uses at least 1 format(s):
The Sway Effect Email FormatsExamplePercentage
First.Last@theswayeffect.comJohn.Doe@theswayeffect.com
100%

Frequently Asked Questions

What is The Sway Effect's official website and social media links?

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The Sway Effect's official website is theswayeffect.com and has social profiles on LinkedIn.

How much revenue does The Sway Effect generate?

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As of August 2026, The Sway Effect's annual revenue is estimated to be $10M - $25M.

What is The Sway Effect's NAICS code?

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The Sway Effect's NAICS code is 54182 - Public Relations Agencies.

How many employees does The Sway Effect have currently?

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As of August 2026, The Sway Effect has approximately 13 employees across 1 continents, including North America. Key team members include Master Stylist Owner And Operator: A. M.. Explore The Sway Effect's employee directory with LeadIQ.

What industry does The Sway Effect belong to?

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The Sway Effect operates in the Public Relations and Communications Services industry.

What technology does The Sway Effect use?

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The Sway Effect's tech stack includes RSSWordPressGoogle Fonts APIGoogle CloudjQuery MigrateConstant ContactElementorDivi.

What is The Sway Effect's email format?

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The Sway Effect's email format typically follows the pattern of First.Last@theswayeffect.com. Find more The Sway Effect email formats with LeadIQ.

When was The Sway Effect founded?

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The Sway Effect was founded in 2019.
The Sway Effect logo

The Sway Effect

Public Relations and Communications ServicesNew York, United States11-50 Employees

The Sway Effect is a public relations and communications agency headquartered in New York City, with a global network of partners across the U.S., Latin America, and Europe. The firm describes itself as a fast-growing operation that aims to sway opinion for clients while integrating diversity, equity, and inclusion into its work. It was founded by Jennifer Risi to rethink how the industry operates, assembling top talent from across the field to tackle brand challenges.

Clients partner with The Sway Effect as an extension of their internal teams, receiving senior, personalized counsel and cross-geography capabilities to address challenges across industries. In 2024, the firm was recognized with a Platinum PR Award by PR News.

Section iconCompany Overview

NAICS Code
54182 - Public Relations Agencies
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    The Sway Effect's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    The Sway Effect's revenue is estimated to be in the range of $10M - $25M

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