Digital Engagement The Times of Northwest Indiana offers content across multiple platforms, indicating opportunities for digital advertising, sponsored content, and subscription services to enhance revenue streams and audience reach.

Regional Focus With a focus on Northwest Indiana and Chicago's southeast suburbs, there are potential localized advertising services, community sponsorships, and event partnerships attractive to regional businesses.

Growth Potential Operating with a revenue range of $50M to $100M and a sizable employee base, the company is positioned for expansion initiatives such as enhanced digital offerings or strategic alliances in the media space.

Competitive Landscape Compared to peers like Chicago Sun-Times and Chicago Tribune, The Times has room to grow its market share through targeted advertising packages and niche content niches appealing to local audiences.

Technological Adoption Utilizing a varied tech stack and multi-platform distribution, there are opportunities to offer tech-enabled advertising solutions, data-driven marketing, and multimedia content production for local advertisers.