Insights

Sponsorship Opportunities The Tournament operates high-profile open-to-all events with large audiences and broadcast partnerships (Fox Sports, ESPN), presenting opportunities to attract brand sponsors, NIL partners, and merch collaborations across both TBT and the growing TST portfolio.

Broadcast & Media Longstanding media relationships and distributed live coverage create avenues to offer ad-tech, targeted sponsorship placements, and content licensing deals to brands seeking national exposure around tournament games and related programming.

Digital Partnerships Tech stack and digital reach (WordPress, Google Ads, Cloudflare, social channels) indicate opportunities to propose performance marketing packages, audience data collaborations, and content distribution partnerships with brands looking to tap into sports fans across web and social ecosystems.

Global Growth Rapid expansion of The Soccer Tournament with larger male and new women’s brackets, international team participation, and rising attendance signals potential for regional sponsorships, regional media rights, and cross-border promotional campaigns.

Strategic Alliances Recent partnerships with NIL entities, NBPA, ESPN, and club-level sponsors suggest a fertile path for deeper collaboration on athlete-driven campaigns, college-to-pro brand activations, and co-branded experiences at events and digital platforms.

Similar companies to The Tournament (TBT/TST)

The Tournament (TBT/TST) Tech Stack

The Tournament (TBT/TST) uses 8 technology products and services including Trident AB, Google AdSense, Google Slides, and more. Explore The Tournament (TBT/TST)'s tech stack below.

  • Trident AB
    A/B Testing
  • Google AdSense
    Advertising
  • Google Slides
    Communication And Collaboration
  • RSS
    Content Management System
  • Cloudflare
    Content Management System
  • Google Alerts
    Intelligence And Analytics
  • WordPress Block Editor
    Page Builders
  • Twitter
    Widgets

The Tournament (TBT/TST)'s Email Address Formats

The Tournament (TBT/TST) uses at least 1 format(s):
The Tournament (TBT/TST) Email FormatsExamplePercentage
FLast@thetournament.comJDoe@thetournament.com
63%
First@thetournament.comJohn@thetournament.com
37%

Frequently Asked Questions

What is The Tournament (TBT/TST)'s phone number?

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You can contact The Tournament (TBT/TST)'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Tournament (TBT/TST)'s official website and social media links?

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The Tournament (TBT/TST)'s official website is thetournament.com and has social profiles on LinkedIn.

What is The Tournament (TBT/TST)'s NAICS code?

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The Tournament (TBT/TST)'s NAICS code is 7112 - Spectator Sports.

How many employees does The Tournament (TBT/TST) have currently?

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As of July 2026, The Tournament (TBT/TST) has approximately 87 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Associate Producer: A. G.. Explore The Tournament (TBT/TST)'s employee directory with LeadIQ.

What industry does The Tournament (TBT/TST) belong to?

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The Tournament (TBT/TST) operates in the Spectator Sports industry.

What technology does The Tournament (TBT/TST) use?

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The Tournament (TBT/TST)'s tech stack includes Trident ABGoogle AdSenseGoogle SlidesRSSCloudflareGoogle AlertsWordPress Block EditorTwitter.

What is The Tournament (TBT/TST)'s email format?

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The Tournament (TBT/TST)'s email format typically follows the pattern of FLast@thetournament.com. Find more The Tournament (TBT/TST) email formats with LeadIQ.

When was The Tournament (TBT/TST) founded?

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The Tournament (TBT/TST) was founded in 2010.
The Tournament (TBT/TST) logo

The Tournament (TBT/TST)

Spectator SportsUnited States51-200 Employees

The Tournament is a United States–based organizer of open-to-all, high-stakes sporting events with a global footprint, founded in 2014. Its flagship event, The Basketball Tournament (TBT), has crowned twelve champions and awarded more than $15 million in prizes, while introducing innovations such as the Elam Ending and a postgame bracket celebration later adopted by the NBA and NCAA. TBT games air live on Fox Sports, and in 2023 the company expanded into soccer with The Soccer Tournament (TST), a million-dollar, winner-take-all 7v7 world championship run as a 32-team World Cup-style bracket on NBC/Peacock and featuring teams from around the world, including clubs from the English Premier League and Bundesliga. 

Since then, TST has grown the field for men to 48 teams in 2024 and added an eight-team women’s tournament with a $1 million prize; in 2025 the women’s bracket expanded to 16 teams. TST attendance rose 23% year over year to 51,730 in 2025, and the Soccer Tournament has been carried on ESPN platforms since 2024; in May 2025 The Tournament hired Cliff Alexander.

Section iconCompany Overview

Phone number
NAICS Code
7112 - Spectator Sports
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    The Tournament (TBT/TST)'s revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    The Tournament (TBT/TST)'s revenue is estimated to be in the range of $10M$25M

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