The Toy Association

Non-profit OrganizationsNew York, United States51-200 Employees

The Toy Association, Inc. is a nonprofit trade association that represents a broad network of youth entertainment companies, including manufacturers, retailers, licensors, and others. It supports the health and growth of the U.S. toy industry and acts as the industry’s collective voice on the developmental benefits of play. Based in New York City and founded in 1916, the organization notes that manufacturing members account for 93% of U.S. toy and game sales, helping drive a domestic market estimated at about $42 billion, with an overall annual economic impact of roughly $155.7 billion.

The association has a long history of leadership in toy safety, collaborating with medical experts, government, consumers, and industry to maintain safe and enjoyable play experiences and to advance safety standards. It operates as a global leader, organizing events such as Toy Fair New York and sustaining international collaborations, including the Canadian Toy Association and roles as secretariat for the International Council of Toy Industries and the International Toy Industry CEO Roundtable, and it chairs the committee that reviews ASTM F963. In June 2026, it launched Toy Desk, a resource hub designed to connect members with the association’s resources and services.

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