Growing Recognition The Trace has recently received multiple prestigious awards and nominations, highlighting its high-impact journalism and industry recognition. This presents an opportunity to offer tools or services that enhance award-winning content production or amplify their award-winning reach.

Expanding Coverage With the launch of the Local Reporting Initiative in Chicago and Philadelphia, The Trace is actively expanding its geographic footprint. Sales opportunities include localized marketing solutions, community engagement platforms, or region-specific data analytics tools.

Partnership Opportunities The Trace collaborates with major media outlets and organizations such as New York Magazine and USA Today, indicating open channels for innovative content integrations, sponsored reporting solutions, or technology partnerships to boost investigative reporting impact.

Audience Engagement Given their focus on audience-centered digital storytelling with award-winning journalism, there are potential sales prospects for engagement platforms, audience analytics, or interactive media technologies to further deepen reader interaction.

Operational Needs Recent reports of employee training negligence and the company's nonprofit status suggest a potential need for workforce management, training solutions, or operational efficiency tools tailored to nonprofit journalism environments.