Insights

Strong Funding Base The Trace has an estimated revenue range of 50 to 100 million dollars, indicating robust financial health and potential for increased investment in technology, outreach, or partnership initiatives.

Strategic Alliances The company has partnered with notable organizations such as USA Today and local media outlets, showcasing opportunities to collaborate on sponsored journalistic projects, content distribution, or co-branded campaigns.

Growing Coverage Initiatives Recent launches like the Local Reporting Initiative in Chicago and Philadelphia present avenues for supporting localized data tools, community engagement platforms, or specialized content platforms.

Award Recognition Multiple nominations and awards in digital journalism highlight The Trace's reputation for high-impact storytelling, making it an ideal partner for premium content solutions, sponsorships, and targeted advertising opportunities.

Technological Ecosystem Utilizing a modern tech stack including Cloudflare, PHP, and social media platforms, The Trace displays readiness for digital solutions, content management systems, and data analytics tools to enhance their investigative coverage and audience engagement.

The Trace Tech Stack

The Trace uses 8 technology products and services including Social Snowball, Cloudflare, Cloudflare DNS, and more. Explore The Trace's tech stack below.

  • Social Snowball
    Affiliate Advertising Networks
  • Cloudflare
    Content Management System
  • Cloudflare DNS
    Domain Name Services
  • Handlebars
    Javascript Frameworks
  • Polyfill
    Javascript Libraries
  • PHP
    Programming Languages
  • Yoast SEO Premium
    Search Engines
  • Facebook
    Widgets

Media & News

The Trace's Email Address Formats

The Trace uses at least 1 format(s):
The Trace Email FormatsExamplePercentage
FLast@thetrace.orgJDoe@thetrace.org
88%
First@thetrace.orgJohn@thetrace.org
7%
First_Last@thetrace.orgJohn_Doe@thetrace.org
3%
FMiddleLast@thetrace.orgJMichaelDoe@thetrace.org
2%

Frequently Asked Questions

Where is The Trace's headquarters located?

Minus sign iconPlus sign icon
The Trace's main headquarters is located at Brooklyn, New York 11201 United States. The company has employees across 1 continents, including North America.

What is The Trace's official website and social media links?

Minus sign iconPlus sign icon
The Trace's official website is thetrace.org and has social profiles on LinkedIn.

What is The Trace's NAICS code?

Minus sign iconPlus sign icon
The Trace's NAICS code is 5191 - Other Information Services.

How many employees does The Trace have currently?

Minus sign iconPlus sign icon
As of June 2026, The Trace has approximately 49 employees across 1 continents, including North America. Key team members include Editor In Chief: T. W.Director Of Development: R. M.Director Of Operations: T. F. C.. Explore The Trace's employee directory with LeadIQ.

What industry does The Trace belong to?

Minus sign iconPlus sign icon
The Trace operates in the Internet News industry.

What technology does The Trace use?

Minus sign iconPlus sign icon
The Trace's tech stack includes Social SnowballCloudflareCloudflare DNSHandlebarsPolyfillPHPYoast SEO PremiumFacebook.

What is The Trace's email format?

Minus sign iconPlus sign icon
The Trace's email format typically follows the pattern of FLast@thetrace.org. Find more The Trace email formats with LeadIQ.

The Trace

Internet NewsNew York, United States11-50 Employees

The Trace is an independent, nonprofit newsroom based in Brooklyn, New York, dedicated to expanding coverage of gun violence in the United States. It aims to address what it describes as a shortage of information about firearm-related violence by providing in-depth reporting and context across online platforms. The organization collaborates with other outlets to broaden its reach, including partnerships with BRIC TV and USA Today. 

In 2023, The Trace launched a Local Reporting Initiative to deepen gun-violence coverage in Chicago and Philadelphia. In September 2025, it received nominations for two Online Journalism Awards and attended the Nonprofit News Awards, highlighting recognition of its digital reporting and storytelling.

Section iconCompany Overview

Headquarters
Brooklyn, New York 11201 United States
NAICS Code
5191 - Other Information Services
Employees
11-50

Section iconFunding & Financials

  • $50M$100M

    The Trace's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    The Trace's revenue is estimated to be in the range of $50M$100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.