The Trust Project
Media ProductionCalifornia, United States2-10 Employees
The Trust Project is an international consortium of news organizations in the media production field that seeks to enhance trust in journalism through transparency. It includes involvement from major digital distributors and operates as a nonpartisan nonprofit founded by Sally Lehrman. Based on a user-centered design process, it defined eight Trust Indicators that disclose the outlet, the producer, and commitments behind a story, intended to help the public assess integrity and to guide how platforms surface quality news. The organization is based in Pacifica, California, and maintains a small team. It offers its materials and Trust Protocol to reputable news companies that apply and agree to abide by the commitments, facilitating cross-platform transparency. Recent developments include partnerships with Rocky Mountain PBS in 2025, illustrating ongoing expansion of its network.