The Understanding Group (TUG) Email Format
Information ServicesMichigan, United States11-50 Employees
The Understanding Group, known as TUG, operates as an information architecture consultancy within the information services industry, with a focus on digital transformation enabled by effective information structure. It helps product and project teams make substantial structural changes to digital products and services, mirroring the role of architects in the built environment. To support this work, TUG provides research, models, diagrams, and prototypes that help teams design and build software and deliver high-quality experiences. Clients gain by making more informed decisions and reducing risk through better organization and governance of complex systems and information. Based in Ann Arbor, Michigan, TUG is a small- to mid-sized consultancy. It serves organizations seeking to improve their digital products and services through sound information architecture.