Insights

Niche Expertise The Understanding Group specializes in information architecture and digital transformation, making it an ideal partner for organizations seeking to optimize complex digital systems and enhance user experiences, especially those undergoing digital overhaul projects.

Growing Client Base With revenue estimates between 1 million and 10 million dollars and a dedicated focus on improving digital product design, TUG presents an opportunity to target mid-sized companies investing in sophisticated digital architecture and user experience improvements.

Tech Stack Usage Utilizing advanced tools such as JSON-LD, Google Tag Manager, and Facebook Pixel indicates TUG’s proficiency in integrating modern digital marketing and analytics solutions, opening opportunities for partnerships or projects involving advanced tracking and data management.

Strategic Positioning Operating within the information services industry with a focus on structural digital change presents prospects to collaborate with or serve larger enterprise clients seeking to streamline complex data systems and improve digital decision-making processes.

Breeding Market Opportunities TUG’s emphasis on quality information architecture aligns with current market trends toward digital transformation, positioning it well to appeal to organizations in healthcare, finance, and tech sectors prioritizing user-centered, scalable digital solutions.

The Understanding Group (TUG) Tech Stack

The Understanding Group (TUG) uses 8 technology products and services including Facebook Pixel, Squarespace Commerce, JSON-LD, and more. Explore The Understanding Group (TUG)'s tech stack below.

  • Facebook Pixel
    Analytics
  • Squarespace Commerce
    E-commerce
  • JSON-LD
    Javascript Frameworks
  • Choices
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Yoast SEO
    Search Engines
  • Google Tag Manager
    Tag Management
  • Facebook
    Widgets

Media & News

The Understanding Group (TUG)'s Email Address Formats

The Understanding Group (TUG) uses at least 1 format(s):
The Understanding Group (TUG) Email FormatsExamplePercentage
First@understandinggroup.comJohn@understandinggroup.com
44%
First.Last@understandinggroup.comJohn.Doe@understandinggroup.com
7%
Last@understandinggroup.comDoe@understandinggroup.com
5%
First@understandinggroup.comJohn@understandinggroup.com
44%

Frequently Asked Questions

Where is The Understanding Group (TUG)'s headquarters located?

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The Understanding Group (TUG)'s main headquarters is located at 201 South Main Street, Suite 802. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is The Understanding Group (TUG)'s phone number?

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You can contact The Understanding Group (TUG)'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Understanding Group (TUG)'s official website and social media links?

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The Understanding Group (TUG)'s official website is understandinggroup.com and has social profiles on LinkedIn.

What is The Understanding Group (TUG)'s SIC code NAICS code?

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The Understanding Group (TUG)'s SIC code is 7375 - Information Retrieval Services NAICS code is 519 - Other Information Services.

How many employees does The Understanding Group (TUG) have currently?

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As of December 2025, The Understanding Group (TUG) has approximately 13 employees across 3 continents, including North AmericaAsiaEurope. Key team members include President: B. R.President: B. R.Information Architect And Co-Founder: D. K.. Explore The Understanding Group (TUG)'s employee directory with LeadIQ.

What industry does The Understanding Group (TUG) belong to?

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The Understanding Group (TUG) operates in the Information Services industry.

What technology does The Understanding Group (TUG) use?

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The Understanding Group (TUG)'s tech stack includes Facebook PixelSquarespace CommerceJSON-LDChoicesMoment.jsYoast SEOGoogle Tag ManagerFacebook.

What is The Understanding Group (TUG)'s email format?

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The Understanding Group (TUG)'s email format typically follows the pattern of First@understandinggroup.com. Find more The Understanding Group (TUG) email formats with LeadIQ.

When was The Understanding Group (TUG) founded?

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The Understanding Group (TUG) was founded in 2011.

The Understanding Group (TUG)

Information ServicesMichigan, United States11-50 Employees

Digital Transformation powered by Information Architecture.

TUG is an information architecture consultancy that helps people make significant structural changes to digital products and services.

As architects do in the built environment, TUG equips project and product teams with the research, models, diagrams, and prototypes they need to develop good software and deliver high-quality experiences.

TUG clients make better decisions and incur less risk because they invest in finding better ways to organize and manage complex systems and information.

The Understanding Group -- Making the Complex Clear

Section iconCompany Overview

Headquarters
201 South Main Street, Suite 802
Phone number
SIC Code
7375 - Information Retrieval Services
NAICS Code
519 - Other Information Services
Founded
2011
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    The Understanding Group (TUG)'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    The Understanding Group (TUG)'s revenue is estimated to be in the range of $1M$10M

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