Insights

Strong Financial Stability Western & Southern Life has a long heritage of financial stability since 1888, making it a trusted partner for customers seeking reliable insurance and financial solutions. This stability can be leveraged to position high-value, long-term financial products to existing clients.

Focused Customer Relationships The company's emphasis on face-to-face, personalized interactions with middle-market clients suggests opportunities to upsell or cross-sell tailored financial products through trusted advisor relationships and deep customer insights.

Market Presence & Licensing Licensed across most states including DC, with a significant operational footprint in Ohio and the broader Midwest, enabling targeted regional growth strategies and local engagement initiatives to expand client base.

Competitive Positioning With revenue between one and ten billion dollars and a workforce of up to 5,000 employees, Western & Southern Life competes with major players like Northwestern Mutual and State Farm, offering opportunities to differentiate through personalized service and heritage-driven branding.

Technology & Engagement While specific tech stack details are limited, the company’s online presence and focus on relationship building indicate potential for digital engagement campaigns, technology-driven client solutions, and enhancements in financial advisory services.

The Western and Southern Life Insurance Company Tech Stack

Media & News

The Western and Southern Life Insurance Company's Email Address Formats

The Western and Southern Life Insurance Company uses at least 1 format(s):
The Western and Southern Life Insurance Company Email FormatsExamplePercentage
First.Last@wslife.comJohn.Doe@wslife.com
97%
LastF@wslife.comDoeJ@wslife.com
1%
Last.First@wslife.comDoe.John@wslife.com
1%
First.Middle@wslife.comJohn.Michael@wslife.com
1%

Frequently Asked Questions

Where is The Western and Southern Life Insurance Company's headquarters located?

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The Western and Southern Life Insurance Company's main headquarters is located at 400 Broadway Cincinnati, Ohio 45202 United States. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is The Western and Southern Life Insurance Company's official website and social media links?

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The Western and Southern Life Insurance Company's official website is wslife.com and has social profiles on LinkedIn.

What is The Western and Southern Life Insurance Company's NAICS code?

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The Western and Southern Life Insurance Company's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does The Western and Southern Life Insurance Company have currently?

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As of May 2026, The Western and Southern Life Insurance Company has approximately 1.6K employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Operating Officer: J. S.Vice President Of Application Development And Information Management: C. B.Vice President Of Construction: M. K.. Explore The Western and Southern Life Insurance Company's employee directory with LeadIQ.

What industry does The Western and Southern Life Insurance Company belong to?

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The Western and Southern Life Insurance Company operates in the Insurance industry.

What is The Western and Southern Life Insurance Company's email format?

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The Western and Southern Life Insurance Company's email format typically follows the pattern of First.Last@wslife.com. Find more The Western and Southern Life Insurance Company email formats with LeadIQ.

When was The Western and Southern Life Insurance Company founded?

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The Western and Southern Life Insurance Company was founded in 1888.

The Western and Southern Life Insurance Company

InsuranceOhio, United States1001-5000 Employees

Financial products and concepts can be overwhelmingly complex. We position ourselves as financial translators, helping to turn the complex into simple, practical financial solutions. 

We work face-to-face with our middle-market clients to help understand their needs and provide financial solutions designed to meet their goals. It is this personal, attentive relationship where we see opportunity that distinguishes us from our competition. In addition, our customers have come to know Western & Southern Life for its long heritage of financial stability and strength – dating all the way back to 1888.

Through its disciplined work ethic, focus on financial results, teamwork, passion, and loyalty, our Western & Southern Life sales force is at the core of delivering excellence to our customers. Our Financial Representatives work most closely with our customers and are supported by Staff Managers who mentor and coach them and Agency Managers who maintain efficient district office management.

Western & Southern Life’s culture is respectful and professional, and we extend our commitment to excellence to both customers and associates alike. Loyalty is a reflection of our integrity and the way we build relationships at Western & Southern Life.

The Western and Southern Life Insurance Company (NAIC code 70483) is domiciled in Cincinnati, Ohio. It is licensed in DC and all states except AK, ME, MA, and NY. 

Western-Southern Life Assurance Company (NAIC code 92622) is domiciled in Cincinnati, Ohio. It is licensed in DC and all states except NY.

https://www.westernsouthern.com/social-media-disclosures

Section iconCompany Overview

Headquarters
400 Broadway Cincinnati, Ohio 45202 United States
Website
wslife.com
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1888
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1B$10B

    The Western and Southern Life Insurance Company's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    The Western and Southern Life Insurance Company's revenue is estimated to be in the range of $1B$10B

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