Ski Hospitality Target The Westin Snowmass Resort as a premium ski season destination with a focus on upselling premium room configurations, ski-in access, and wellness amenities to boost revenue per guest during peak months.

Expansion Readiness Leverage management change in 2019 (Complex General Manager appointment) to position as a trusted partner for operational improvements, technology upgrades, and guest experience initiatives that align with the resort's growth trajectory.

Tech Integration Highlight opportunities to offer data-driven marketing and analytics services given their existing tech stack (Criteo, SiteCatalyst, Google Tag Manager, Adobe Tag Manager, New Relic) to optimize OTA performance, loyalty programs, and onsite conversions.

Midmarket Focus Recognize the hotel’s mid-size profile (51-200 employees, revenue in the lower mid-market range) as a fit for scalable solutions such as property management enhancements, cost containment, and guest experience platforms without enterprise‑class pricing.

Lifestyle Demand Position premium packages around year‑round mountain activities (snow sports, fly fishing, biking, hiking) to create bundled offerings with partner services, local experiences, and loyalty incentives that drive cross‑sales and repeat bookings.