The Wine Collective Email Format
RetailNew South Wales, Australia51-200 Employees
The Wine Collective is a retail company in the wine sector, based at 11 York Street Level 2, Surry Hills, New South Wales 2000, Australia. It operates a wine-focused retail platform and online marketplace, employing digital technology to tailor the customer experience. The company builds on 70 years of retail experience from The Wine Society and Cracka Wines and launched in March 2019. Its stated aim is to offer Australia’s best wine range and to partner with small- and medium-sized grape growers and winemakers from Australia and around the world to introduce their wines to its growing base of engaged wine buyers. The Wine Collective employs between 51 and 200 people and maintains a website at https://thewinecollective.com.au; it has been involved in acquisitions and partnerships, including the acquisition of remaining assets of The Wine Society Ltd in 2020 and, in 2021, news that Hayward Brothers Ltd acquired the company.