Insights

Premium wine marketplace The Wine Collective operates a premium online wine marketplace with strong funding and rapid expansion, indicating a readiness to scale partnerships with premium producers and distributors for expanded product listings and exclusive releases.

Acquisition momentum Recent acquisition of Wine Society Ltd and strategic partnerships signal a growing platform footprint and integration opportunities to cross-sell and upsell complementary wine portfolios to an engaged customer base.

International reach Partnerships with CVBG Dourthe Kressmann and global supplier networks suggest opportunities to source and promote international wines, enabling co-branded campaigns and import-focused sales programs.

Digital first A technology-forward stack (PWA, Web Vitals, Google tools) and a focus on personalised buying experiences create openings for performance marketing collaborations, affiliate programs, and data-driven product recommendations.

Growth financing Significant funding rounds and COVID-era e-commerce growth indicate capacity for tiered, incentive-based partnerships, exclusive launches, and joint marketing arrangements to accelerate revenue growth.

The Wine Collective Tech Stack

The Wine Collective uses 8 technology products and services including Trident AB, Google AdSense, jQuery, and more. Explore The Wine Collective's tech stack below.

  • Trident AB
    A/B Testing
  • Google AdSense
    Advertising
  • jQuery
    Javascript Libraries
  • Web Vitals
    Javascript Libraries
  • PWA
    Miscellaneous
  • Yotpo Reviews
    Online Review Management
  • Google Search Console
    Web Analytics
  • CodeIgniter
    Web Frameworks

The Wine Collective's Email Address Formats

The Wine Collective uses at least 1 format(s):
The Wine Collective Email FormatsExamplePercentage
First.Last@thewinecollective.com.auJohn.Doe@thewinecollective.com.au
99%
Last@thewinecollective.com.auDoe@thewinecollective.com.au
1%

Frequently Asked Questions

Where is The Wine Collective's headquarters located?

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The Wine Collective's main headquarters is located at 11 York Street Level 2 Surry Hills, New South Wales 2000 Australia. The company has employees across 4 continents, including OceaniaNorth AmericaEurope.

What is The Wine Collective's official website and social media links?

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The Wine Collective's official website is thewinecollective.com.au and has social profiles on LinkedIn.

What is The Wine Collective's NAICS code?

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The Wine Collective's NAICS code is 44-45 - Retail Trade.

How many employees does The Wine Collective have currently?

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As of June 2026, The Wine Collective has approximately 55 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: D. Z.Chief Executive Officer: S. B.Chief Financial Officer: E. K.. Explore The Wine Collective's employee directory with LeadIQ.

What industry does The Wine Collective belong to?

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The Wine Collective operates in the Retail industry.

What technology does The Wine Collective use?

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The Wine Collective's tech stack includes Trident ABGoogle AdSensejQueryWeb VitalsPWAYotpo ReviewsGoogle Search ConsoleCodeIgniter.

What is The Wine Collective's email format?

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The Wine Collective's email format typically follows the pattern of First.Last@thewinecollective.com.au. Find more The Wine Collective email formats with LeadIQ.

When was The Wine Collective founded?

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The Wine Collective was founded in 2018.
The Wine Collective logo

The Wine Collective

RetailNew South Wales, Australia51-200 Employees

The Wine Collective is a retail company in the wine sector, based at 11 York Street Level 2, Surry Hills, New South Wales 2000, Australia. It operates a wine-focused retail platform and online marketplace, employing digital technology to tailor the customer experience. The company builds on 70 years of retail experience from The Wine Society and Cracka Wines and launched in March 2019. Its stated aim is to offer Australia’s best wine range and to partner with small- and medium-sized grape growers and winemakers from Australia and around the world to introduce their wines to its growing base of engaged wine buyers. The Wine Collective employs between 51 and 200 people and maintains a website at https://thewinecollective.com.au; it has been involved in acquisitions and partnerships, including the acquisition of remaining assets of The Wine Society Ltd in 2020 and, in 2021, news that Hayward Brothers Ltd acquired the company.

Section iconCompany Overview

Headquarters
11 York Street Level 2 Surry Hills, New South Wales 2000 Australia
NAICS Code
44-45 - Retail Trade
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    The Wine Collective's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    The Wine Collective's revenue is estimated to be in the range of $1M$10M

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