Insights

Expanding Product Portfolio The Wine Collective's focus on partnering with small and medium-sized Australian and international wine producers presents opportunities to source exclusive, premium, and niche wines that appeal to connoisseurs and collectors, enhancing their unique marketplace offerings.

Digital Technology Adoption With a sophisticated tech stack including PWA, Google Analytics, and various e-commerce payment solutions, The Wine Collective is well-positioned to leverage targeted advertising and personalized marketing to increase customer engagement and boost sales through digital channels.

Recent Funding and Growth Having raised over $8 million amid market opportunities accelerated by COVID-19, the company is poised for expansion and innovation in the premium online wine retail space, making it an attractive partner for suppliers seeking to reach a digitally engaged customer base.

Acquisition Strategy The company's acquisition of Wine Society Ltd. suggests an active growth strategy, creating cross-selling opportunities and expanding customer reach, which can be beneficial for partners looking to tap into an established online wine audience.

Market Positioning As a relatively agile startup competing with larger players, The Wine Collective's emphasis on exclusive partnerships, curated wine selections, and bilingual digital experiences offers potential sales avenues to premium wine producers and brands seeking targeted market penetration.

Similar companies to The Wine Collective

The Wine Collective Tech Stack

The Wine Collective uses 8 technology products and services including Trident AB, Google AdSense, Glide.js, and more. Explore The Wine Collective's tech stack below.

Trident AB
A/B Testing
Google AdSense
Advertising
Glide.js
Javascript Libraries
PushOwl
Marketing Automation
Yotpo Reviews
Online Review Management
PayPal
Payment Processing
X-Content-Type-Options
Web & Portal Technology
CodeIgniter
Web Frameworks

Media & News

The Wine Collective's Email Address Formats

The Wine Collective uses at least 1 format(s):

The Wine Collective Email Formats	Example	Percentage
First.Last@thewinecollective.com.au	John.Doe@thewinecollective.com.au	49%
Last@thewinecollective.com.au	Doe@thewinecollective.com.au	1%
First.Last@thewinecollective.com.au	John.Doe@thewinecollective.com.au	49%
Last@thewinecollective.com.au	Doe@thewinecollective.com.au	1%

Frequently Asked Questions

Where is The Wine Collective's headquarters located?

The Wine Collective's main headquarters is located at Level 2, 11 York Street Surry Hills, New South Wales 2000, AU. The company has employees across 3 continents, including OceaniaNorth AmericaEurope.

What is The Wine Collective's official website and social media links?

The Wine Collective's official website is thewinecollective.com.au and has social profiles on LinkedIn.

What is The Wine Collective's NAICS code?

The Wine Collective's NAICS code is 44-45 - Retail Trade.

How many employees does The Wine Collective have currently?

As of October 2025, The Wine Collective has approximately 54 employees across 3 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: D. Z.Chief Executive Officer: S. B.Head Of Crm And Ecommerce: M. C.. Explore The Wine Collective's employee directory with LeadIQ.

What industry does The Wine Collective belong to?

The Wine Collective operates in the Retail industry.

What technology does The Wine Collective use?

The Wine Collective's tech stack includes Trident ABGoogle AdSenseGlide.jsPushOwlYotpo ReviewsPayPalX-Content-Type-OptionsCodeIgniter.

What is The Wine Collective's email format?

The Wine Collective's email format typically follows the pattern of First.Last@thewinecollective.com.au. Find more The Wine Collective email formats with LeadIQ.

When was The Wine Collective founded?

The Wine Collective was founded in 2018.

The Wine Collective

RetailAustralia51-200 Employees

The Wine Collective is set to launch in March 2019 and combines 70 years of retail experience, from The Wine Society and Cracka Wines, with cutting-edge digital technology to ensure our customers receive a highly personalised, seamless buying experience.

Our primary focus is offering our customers Australia's best wine range with which we will take them on an exciting and life long journey through the world of wine. The Wine Collective is committed to uncovering the best small and medium sized grape growers and winemakers from Australia and around the world with the objective of partnering with them and introducing their wines to The Wine Collective’s growing customer base of highly engaged wine buyers.