Historic luxury selling Target high-end corporate and wedding/event planners with a pitch that leverages The Yorktowne Hotel's historic 1925 heritage, 11,000 square feet of banquet space, and 121 rooms to position it as a premium venue for weddings, galas, and anniversary events.

Local collaboration growth Capitalize on recent partnerships such as Liquidhero and Gift Horse for Centenary Amber Lager to propose joint promotions or guest experiences featuring local brews, tourism packages, and anniversary celebrations to attract weekend stays and event bookings.

Preservation story leverage Use the 2023 Pennsylvania Historic Preservation Award acknowledgment to approach heritage and culture-focused travel programs, museums, and destination marketing organizations to expand inbound interest through heritage tourism packages.

Integrated tech outreach Employ the existing tech stack (Advertising platforms, Taboola, The Trade Desk, LinkedIn insights, SEO/analytics via Matomo, WordPress site, AWS hosting) to run targeted campaigns toward corporate travel, wedding planners, and event coordinators, highlighting venue capabilities and anniversary packages.

Leadership and sales Promote the new sales leadership appointment as a selling point to prospects seeking aggressive sales and marketing execution; use this to propose proactive meeting cadences, tailored RFP responses, and bundled event plus lodging offers for corporate groups.