Industry Expertise The Zellman Group has extensive experience in the security and investigations industry, supporting clients across retail, hospitality, and food and beverage sectors, indicating a strong potential for tailored loss prevention and data analytics solutions.

Technology Adoption The company utilizes a diverse tech stack including Joomla, HubSpot, and data analytics tools, suggesting an openness to innovative solutions and potential opportunities to introduce enhanced security and operational technologies.

Active Industry Engagement Participation in events like NRF PROTECT 2025 demonstrates Zellman’s active involvement in industry networks, providing sales opportunities through ongoing engagement and partnership development at prominent security and loss prevention events.

Growth and Expansion Recent hires such as a Marketing and Social Media Manager and the company's ongoing support for client ROI improvements highlight a focus on expanding market reach and engaging new clients, ideal for targeted marketing and Lead generation efforts.

Market Positioning With revenue estimates between one million and ten million dollars and specialized services, Zellman is positioned as a mid-sized provider with growth potential, offering opportunities to upsell advanced analytics, investigation services, and technology integrations.