Key Personnel Acquisition TheStreet, Inc. has recently hired high-profile individuals like Sturgis, Spiranac, and Sam Stovall, showcasing a focus on expanding expert insights and market influence. Leveraging these new hires could present sales opportunities in offering exclusive content, webinars, or consulting services to their audiences.
Technology Integration Utilization of advanced technologies such as Microsoft Advertising, Parse.ly, and Hotjar indicates TheStreet's commitment to data-driven decision-making and user experience optimization. Proposing tech integrations or collaborations to enhance their platform's performance could be a strategic sales approach.
Strategic Acquisition Being acquired by TheMaven and The Arena Group for $16.5M implies financial stability and growth potential. Pitching synergistic offerings, joint promotions, or cross-platform marketing strategies to leverage their expanded reach and resources can be a lucrative sales tactic.
Mobile App Launch The recent launch of TheStreet's mobile app presents an opportunity for sales development representatives to showcase complementary products or services to enhance the app experience for users. Collaborating on in-app advertisements, sponsored features, or premium content can drive mutually beneficial revenue streams.
Competitive Analysis Knowing TheStreet's competitors like MarketWatch, Seeking Alpha, and CNBC can provide valuable insights into market positioning and potential partnership opportunities. Offering differentiated solutions, industry reports, or benchmarking services tailored to compete or collaborate with these players can lead to profitable sales engagements.