Independent value focus Position THG Holidays as a family-run, independent specialist with a track record of value-driven travel products and personalized service to differentiate from larger aggregators and mass-market operators.

Boutique niche Highlight deep expertise in Bali and other specialist destinations, leveraging proven market entry discipline to upsell tailored packages, exclusive add-ons, and higher-margin experiences.

Awards and trust Leverage industry awards from airlines and hotel partners to accelerate outreach to premium customers and partner programs, using credibility to open high-touch sales conversations.

Growth with partnerships Explore co-branded campaigns and white-label offers with mid-market and leisure brands to expand reach, while offering THG’s personal service at scale through streamlined processes.

Digital readiness Capitalize on current tech stack (WordPress, ads platforms, analytics, and customer reviews) to run targeted campaigns for niche markets, implement lifecycle nurturing, and convert inquiries into booked holidays.